Business Storytelling: The Life of Pi

Currently I am listening to "The Life of Pi". Admittedly it took me a bit to get into it but now I am riveted. So much so I did a search on the web to read more about the author and the story. I did not want to read a lot about the story and ruin the spell but I read just a bit about the author on Spark Notes. I found the following quote "The Author’s Note blends facts and fictions about Yann Martel’s own inspiration for the book to illustrate the central theme of the book: storytelling."

I'm not sure I totally agree that storytelling can be a theme based on what themes generally are but I like the idea that storytelling is so central to humans that it is in fact a worthy theme. The story is about survival and the will to live. Can one surmise that storytelling is essential to our survival. Interesting idea to think about.

If stories are critical to survival then are they also critical to the survival of business? As long as businesses are run by and used by humans then yes stories are important to the survival of businesses.

Business Storytelling: Stories in the brain

Check out this short article on the way story affects our brain waves. http://www.neurosciencemarketing.com/blog/articles/your-brain-on-stories.htm

Most people agree stories are powerful but the proof has been anecdotal up to this point. I have now read several articles describing the process of brain imaging work while people are told stories. It is fascinating and finally hard proof that human brains are wired to learn from stories.

Keep that in mind as create workshops, training materials, keynotes and any other times that you are trying to make your message memorable.