Thursday, April 10, 2014

Business Storytelling - The Power of Stories

Alan Weiss, successful speaker, author, consultant, writes a Monday Morning Memo with tips "to help readers to thrive."  A friend forwarded his April 7, 2014 post.  He suggests using stories as a shortcut to comprehension.  Then he writes "People identify with personal stories, put themselves in the exact place you want them to be. At Princeton, neuroscientist Uri Hasson's research shows that brain patterns of listeners can change to be consistent with those of the speaker when a story is emotionally captivating."

Stories stick, making our messages more memorable.  The next time you have a presentation to do or are hoping to persuade people to your way of thinking, use a story. 



Friday, April 4, 2014

Business Storytelling - The # 1 Business Skill of the Future

Here is a link to a great article about the future of storytelling in business.  The article points out that storytelling is a current buzzword in business and marketing and yet it has been around for years.  I think we got away from true business storytelling when technology became easily accessible.  PowerPoint ruled the day with fact, figures and fatigue. 

Although I do not watch the show regularly, the article made me think of Shark Tank.  I wonder how many people get turned down because they spend their time trying to convince the sharks with facts and figures instead of a good story.  Something to think about if you are planning on trying out for the show.

Check out the article and let me know what you think.