Corporate Storyteller

Sign of the Times

2011-12-28T12:14:00.002-05:00

Reader's Digest has built its empire on condensed books, brief articles and short quips. I'd say they are staying with the times as I see more and more people are trying to say more with less, hence the 140 character popular Twitter and my concentration on the micro business story.

It seems no one has time for long narrative but when I read about "Life" the book that Reader's Digest is publishing I had to shake my head. This is what they are requesting "We are celebrating the release of our new book with a nationwide search for the best life stories. Share yours in 150 words or fewer for a once-in-a-lifetime chance to be published and win $25,000."

Crafting a story in 150 words or less is a real challenge. With a little down time I just might try it because although the story length has shrunk, the prize money hasn't. Think it's easy, try it and then let me know how you did.

Stories according to Kurt Vonnegut

2011-12-13T21:30:00.002-05:00

Check out this short video of Kurt Vonnegut. He explains humorously, the basic story structure. http://tinyurl.com/7g2c9dl

Business Stories: spinning Yarns

2011-09-30T16:03:00.002-04:00

Lorrie Morgan-Ferrero, Expert Copywriting Strategist, wrote a blog "Spinning Your Copy with Storytelling". She says "Nothing pulls us in psychologically more than a good story. Like a spider weaving it’s attractive net drawing you deeper, spin your own story...." That line made me think about some ways we talk about storytelling, spinning a yarn, spin a tale, weave a story.

Spinning a yarn had me envisioning the listener being wrapped by yarn as an expert weaver turns the spinning wheel. Good stories told well do indeed envelope the listener by involving the imagination, emotion and intellect. After a good story it sometimes luxuriates in the brain for awhile giving an after glow feeling to the listener.

Maybe that intense of a feeling isn't present in all business stories but listeners should be captured by the spinning and transported to a better world, one where your product or service improves life. Weave a beautiful tale and grab your customer's business.

Allusions in Stories

2011-09-09T15:12:00.000-04:00

Peter Guber demonstrates the power and proper use of allusions in chapter 6 of Tell to Win when he tells the story of how Bill Clinton persuaded him to help with his campaign.

Clinton chose to use the movie High Noon in his discussion with Guber. Clinton did not have to tell the whole story, he knew his audience was familiar with the story line and would get the connection he was drawing to his own campaign needs. Guber says "And because I had personally experienced the emotional dram, urgency, and ultimate exhilaration of Kane's struggle through the movie, this familiar story immediately triggered my empathy for Clinton's experience in the his campaign. I was moved emotionally to support the man we'd all come to call the Comeback Kid."

Allusions can be powerful and efficient, making your point with few words because of prior knowledge. Where can you use allusions in your business stories?

Tell to Win Book Thoughts

2011-09-04T15:07:00.000-04:00

Tell to Win by Peter Guber is a must read for anyone who uses stories in business. And if you are in business you should be using stories so it really is a must read for anyone in business.

Each chapter in Tell to Win demonstrates an important story point. Guber first states the point and then tells several stories to reinforce his message. Then at the end of each chapter he lists several ahha bullets from the chapter.

While these summaries can aid research after reading the book I find my highlighting and chapter notes more useful. Is it because we see and need different things from each chapter? Or is it his summaries don't tie to the stories close enough for me and the way I interpreted the story? No matter, by giving the bullets and statements AND the stories Guber has covered different teaching methods thereby speaking to a wider audience then a single method would. Using the different types of stories does the same thing.

As you put together your next presentation or marketing story think about that - use different stories or methods of teaching to convey your message.

Business Storytelling: The Customer Speaks

2011-08-31T14:19:00.002-04:00

Best selling business author Jeffrey Gitomer included this comment in his book on customer service and on his blog "Customers don't make up stories about your business - it is you who creates them. The customer simply retells them. How the story is told, and what the content is, is up to you."

So what about your customer service is worth re-telling? Humans love the drama of a bad story and will tell it over and over. Not what you want so make sure the story you leave with your customers is just as dramatic but positive. Courteous, friendly service is expected do what is unexpected.

Your customer should be the main character in the story, make him or her feel special and solve the problem/need so that "they lived happily ever after." It is odd to look at customer service as though you are the author of a story but you are the one who can control the situation and make it memorable for the customer so take charge of the storyline and make it a good one.

Business Storytelling: Stories for Interviews

2011-08-22T18:07:00.000-04:00

Stories are powerful tools for interviewing. They convey information while allowing the teller to be authentic and hopefully the interviewer to be engaged. Recently Michael Lynch, Marketing and Sales Process Expert, posted in a re-employment group on LinkedIn reasons to become a storyteller. With his permission they are below.

Here are the top 10 reasons to become a compelling storyteller...

1. You will be better prepared for interviews.
2. You will be able to answer the "tell me about yourself" question.
3. You are giving your network info that can open doors for you.
4. You will gain public speaking experience.
5. You will make a strong first impression.
6. You will be perceived as a source of information.
7. You can use stories in cover letters.
8. You will become more interesting.
9. You can accentuate why you are unique.
10. You will gain personal confidence.

Posted By Michael Lynch

I couldn't have said it better so I won't. If you are job seeking take Michael's tips to heart and hone your storytelling skills.

Business Storytelling: Ultimate in Micro

2011-08-16T17:22:00.002-04:00

There is a group on LinkedIn that has challenged members to write a story in 6 words. There have been some inspiring words, most reflect the life philosophy of the author.

That got me thinking about the use of micro stories in business. Generally, micro stories would be defined as 500 words or less. In today's fast paced environment everything seems to be abbreviated, sped up. It seems like the micro story is a new invention but then I thought of the best 6 word story I have ever heard and in its native language technically it's only 3 words.

Veni, Vidi, Vici!
I came, I saw, I Conquered!

This micro story purportedly said by Julius Caesar in 47 BC says it all and follows the traditional 3 part story format. The scene setter or opening. The conflict, he saw what he wanted. And of course the resolution. Many times people think stories need to be long and involved, not so. Sometimes shorter is better and in business where distractions are common the micro story is perfect.

Not all your stories need to be only 6 words long but a couple thousand years later we are still quoting Caesar, wouldn't it be great if your corporate story is that memorable and repeatable? Imagine 2000 thousand years from now that people are still telling your story. Keep it short, just do it!

Oral Histories

2011-08-01T14:27:00.000-04:00

In the author's note of David Baldacci's Wish You Well he says "Oral histories are a dying art, which is sad indeed, for they show appropriate respect for the lives and experience for those who come before." The book is not his typical suspense novel but more a reflection of life in the early 40's in the harsh environment of the Virginia mountains. He "mined" his own family history for the story idea.

Obviously, for professional writer's family history can be a treasure trove of ideas but what about for the regular folk? Oral histories not only show respect for ancestors they ground younger generations giving them a sense of who they are. Society has become more mobile and it is not unusual for families to live thousands of miles apart seeing each other infrequently. Facebook and other online mechanisms have made staying in touch easier but it doesn't always make it easy to know where we came from, why our relatives act the way they do.

Not everyone has the means to investigate family history as they do on the show "Who Do You Think You Are". Every family does have the means to share stories of their lives. The history doesn't have to be about long ago relatives, although those would be great, your life and your parents lives can be the starting point for your children. The stories also don't have to be long and involved, snippets of life can be fun and easy to remember. Stories create a closeness.

Don't let oral histories die out, tell your family stories and listen to the stories of others in your family.

Why Write Stories Down?

2011-07-25T14:00:00.000-04:00

I've recently done some work for couples documenting "How we met" and "How we got engaged". They are fun stories and generally are short, quick reads. In the process I've asked numerous people if they know how their parents met and very few people can tell me those stories although they are all interested to know. Several have headed off to ask their parents that question. I usually ask wouldn't it be nice if along with a wedding album a story was included on "How we met". Everyone agrees.

Then usually someone says, but now it is so easy you can have it recorded and copied to DVD just like all the wedding videos. Yeah, not like the wedding videos because if you were married in the early 80's and have a VHS tape you probably can no longer watch the video. Even early DVD technology has been replaced and not all DVD's will play in all players. Of course we now have blu-ray making inroads. Will you once again have to pay to have your video updated or will you never again look at that video?

That is the beauty of the written word, it will still be here 50 years from now. Sure the language changes a bit and book pages may yellow but if taken care of books will last a long, long time. This thought was running around in my head when I received an e-newsletter from a videographer. He was lamenting the latest update to Apple's Final Cut Pro. Apparently he installed it and now "8 years worth of projects can no longer be imported into Final Cut Pro X."

How frustrating. Maybe it makes more sense to hire a story writer for your wedding than it does to hire a videographer. Chapter 1 How We Met......

Business Storytelling: What if you can't write?

2011-07-22T13:23:00.002-04:00

I just finished reading a blog post by Marie-Claire Ross titled "Corporate Story-telling Improves Company Performance." Ms Ross makes gives some excellent examples of how stories are used in business but it left me thinking about how much writing needs to be done. Stories come in many forms, prose and oral amongst other choices but not everyone is comfortable with all formats.

If a company supports writing great customer service stories are some stories missed because writing is too laborious for some? It is possible that some people do not have the skill necessary to write and therefore stories go untold. Likewise there might be some people who are not willing to tell a story in front of a group so staff meetings may not be the best place to capture stories either.

A company that offers its employees several options for sharing narrative will capture more. Allow employees to write, tell, use a scribe, dictate, create a song, the list could go on but you get the idea. One method does not fit all and the more freedom one has to express oneself the more likely it is that untold stories will be shared to the benefit of all.

Business Stories: Lessons from Tell to Win

2011-05-10T09:34:00.002-04:00

I've been reading Peter Guber's "Tell To Win" book and recommend it to anyone who needs to persuade others. That includes sales, marketing, pitching ideas, getting your spouse to agree to your vacation idea......

Not surprisingly he uses stories to illustrate all his points about the power of story in business. He also uses several examples which is nice and reinforces the fact that different stories speak to different people.

What I especially like is that he proves the point that stories do no need to be lengthy to be powerful. He tells some very short stories, which in business are usually the best.

Too frequently people feel you cannot tell a story in three lines, yes you can but you do need to craft it well. Peter masterfully summarizes movie length stories so the reader understands the references. These are full length movies he summarizes in just a few lines. When you read the book pay attention to what and how he condenses the plot to reinforce the point he is making. And I do recommend you read the book, there is nothing tedious about it, just great examples and directions on using stories purposefully and powerfully.

Business Stories: Capture an Audience

2011-05-04T08:19:00.002-04:00

From the blog 53 Mind-Blowing, Psychology-Proven Facts You Should Know About Yourself I found the following post "People Process Information Best in Story Form". Short and informative, give it a read.

Suan Weinschenk, of course, starts with a story about when she first realized the power of telling a good story to engage a rather reluctant audience. She then gives tips on story structure and lists several motifs.

Her first motif listed is The Great Journey. I sat in a Donald Davis workshop when he said ALL stories are about the journey. When you look at the other motifs you can see that indeed they all involve a journey of some kind, physical, emotional, or intellectual. Stories are powerful because they show a transformation giving hope that we too can change, improve, survive.

Read more: http://www.businessinsider.com/100-things-you-should-know-about-people-part-2#people-process-information-best-in-story-form-9#ixzz1LNy75aj4
http://read.bi/iImfCE

Business Stories: Stories in Leadership

2011-05-02T16:59:00.002-04:00

President Obama was on the Oprah show. When Oprah asked him how he thought he was doing so far his answer included "Part of leadership is telling a story of where we are going." He said he understood that during the campaign and thinks he did a good job of telling a future story then but he has not been doing such a good job of telling the story since the election.

It doesn't matter whether you agree with his politics or not he gets the power of story for leaders. People want to follow someone who has an idea of where they are going, stories communicate that vision. Stories make it easy for people to see the possibilities of a future world and inspire them to work towards that goal. It is hard to feel inspired or passionate for a goal when you have no idea what that goal is. A well told story will ignite the passion.

If your organization is facing changes (which ones aren't?) then think about what your vision is for the changes and create a narrative to share with your staff so they see your vision in your story.

Business Stories: Fact of Fiction

2011-04-25T16:50:00.002-04:00

I just finished reading an article in the Hartford Business Journal of April 4th. The title of the article, "Does your marketing program pass the test?" intrigued me. The opening line "All marketers are liars.", really intrigued me. As a Corporate Storyteller frequently I am asked about the truth in stories.

The thesaurus lists liar as a synonym for storyteller and according to this article by John Graham, marketers tell stories to make sales and therefore are liars. He ends the article with "In the end, we're all marketers and, therefore, all liars. At the same time, some of our stories have a clear ring of truth."

And that is what I try to convey to clients. The story should be as accurate as possible allowing for some poetic licensing to move the story along or complete the story structure, however, one cannot exaggerate the usefulness of the product or service in the story. That myth will be uncovered and since stories are powerful communication tools the intended affect of the story could have just the opposite effect.

Keep it truthful, if your product or service is good the story will carry that message for you.

Stories for Non-Profits

2011-04-02T18:22:00.002-04:00

The following link has a brief article about the importance of stories in the non-profit world. Andy Goodman is the author and he not only discusses why stories but gives a brief overview on how to create a story and what type of story.

http://tinyurl.com/6xcl966

Business Stories: Tell to Win

2011-03-10T18:21:00.000-05:00

Peter Guber is a hollywood giant who has written a book, Tell to Win. He was interviewed recently for Fast Company and said "I realized that the secret sauce to success is the ability to take facts, bullet points, and data and orchestrate them into an emotional offering so that your audience metabolizes them and then the information becomes resonant, memorable, and actionable."

Some where along the line people starting putting together presentations with fancy computer graphics, graphs, and charts thinking that numbers, ROI, would be enough to sell their ideas. Peter is right the ROI will never convince people, because let's face it it comes back to what's in it for them, that's a bit more emotional then just the numbers. Yeah, profit is for them but not the only motivating factor.

I especially like his commentary on stories in social media read on:

"Narratives that work in social networks are the exchange of stories that are told well. They get paid forward and go viral. And if you only have 140 characters, you have to be elegant in creating that emotion. And when emotion is bonded with information, it becomes more resonant and memorable. That's the way our brains work."

Read the whole piece here:http://www.fastcompany.com/1734124/peter-guber-tell-to-win?partner=leadership_newsletter

Business Stories: Stories for Presentations

2011-03-07T14:28:00.002-05:00

I've often said the difference between a key note speaker and a storyteller is how much one is paid. Good speakers, trainers, or any type of presenter needs to use stories to keep the audience engaged and learning. Stories help us learn information in context, making it far more memorable.

The New York Times interviewed Marjorie Kaplan, president of Animal Plant and Science networks. Part way through the interview Ms. Kaplan talks about the importance of stories for presentation skills. All staff were trained in storytelling techniques. An interesting note is that the training was to help in all meetings, to give confidence for staff to speak up and to help them be able to get their points across. Stories are obviously important to them because of their business but she also says "...I think storytelling gets you closer to yourself. I think the best presenters are people who are themselves."

What a great way to look at stories in presentations. It made me stop and think about my own presentations. Whenever I get to a story piece I feel far more energized and authentic. People also comment that I felt genuine to them and they liked the comfortable feeling during my presentation. On the flip side I think of presentations that have not gone as well, it is because I told fewer stories and gave more straight information. Thank you Ms. Kaplan for making me see stories in a slightly different light.

The full interview is here if you are interested in reading more. http://www.nytimes.com/2011/03/06/business/06corner.html?_r=1&ref=business

Business Stories: What Hollywood Says

2011-02-27T21:18:00.004-05:00

Here is a link to an article "In Film and in Life, The Story is King". I found this paragraph a great summary.

....the stories that drive professional life — the narrative that is part of pitches, résumés, introductions and every conversation about business goals and achievements — work best when they are grounded in emotion. By and large, they require a hero. Dramatic tension and even a few props help.

There is no scientific data included in the article; it is what one man has determined after a lifetime of work in the entertainment business. He espouses the power of story and cites examples of how stories are used, especially in persuasion. He concludes we all use stories but those who take more care and use them purposefully get better results. Take a quick read, it is a short article.
http://www.nytimes.com/2011/02/27/business/27steal.html?_r=2&src=busln

Business Stories: More Science on Remembering Stories

2011-02-21T14:02:00.003-05:00

In Doug Stevenson latest newsletter he includes a section on the science of stories on the brain. He has several sources listed but a new one to me is the following:

In his new book, Brain Rules, molecular biologist John Medina explains this phenomenon. “When the brain detects an emotionally charged event, the Amygdala releases dopamine into the system. Because dopamine greatly aids memory and information processing, you could say it creates a 'Post It' note that reads, ‘Remember this.’”

Interesting. But what strikes me is the amount of research being conducted on the power of stories as communication tools. Why? Are there people who have refused to use stories and need to be convinced of a better way? I suspect that many people include stories without realizing it. Maybe the studies are to help convince people to be more purposeful with stories. Instead of just telling hap-hazard tales maybe we should strive to craft the message better within the story to make our point even more memorable.

Stories are powerful, if your own anecdotal experiences are not enough to convince you the maybe Brain Rules will help convince you. No presentation or training session should ever go story-less.

Business Stories:The Healing Power of Stories

2011-02-15T16:45:00.003-05:00

In Steve Denning's latest newsletter he refers to a recent article in the New York Times about a study done on the power of storytelling in the healing process. For years there has been anecdotal information about how powerful stories can be but no hard data, now there is. See the article at the link below, When Patients Share Their Stories, Health May Improve
By PAULINE W. CHEN, M.D.

In the article there is a link to the study conducted on a group of 300 high blood pressure sufferers.

I did not read the entire study results word for word, I skimmed, however there were some caveats about the results (test size, population locations etc) and I hope that means others will conduct larger studies to generate the data needed to convince skeptics.

http://www.nytimes.com/2011/02/10/health/views/10chen.html?_r=2&src=me&ref=health

Business Stories: Stories in Movies

2011-02-01T15:26:00.003-05:00

Many people tell me when they hear the word storytelling they think immediately of an activity for children. I'm also told they identify the activity as something done in libraries. Funny how a word can evoke such strong identifiers and still surround us in so many other ways, movies, music, books, news reports.....

I was reminded of this recently by a feature article in USA Weekend (Oct 2010). There was an article on the stories told in movies. Scorsese, Lucas and Spielberg were interviewed for the article which talked about stories in movies and the development of a ground-breaking middle school class, "The Story of Movies". Films chosen for study had to have children in the key role, include a distinctive style of visual storytelling and have a person who makes a difference in our lives by fighting on our behalf. (The 3 films studied in the class are The Day the Earth Stood Still, Mr. Smith Goes to Washington and To Kill a Mockingbird)

At the end of the article Spielberg is quoted "It is quite possible that a child who is taking this course will grow up and tell a great story like Mr. Smith Goes to Washington. Life is a story. We - all of us - are stories. Film teaches that. And if we could be like the main characters in these three movies, we would be better people."

Mr. Spielberg said it beautifully. Let's not forget that we are all stories and that includes our business lives. Stories are not just for children!

Business Storytelling: Another's blog perspective

2011-01-23T13:57:00.002-05:00

Copywriting Strategist, Lorrie Morgan-Ferrero had this to say about business stories, "Stories are wickedly effective in getting attention. They work in conversation. And they work like gangbusters in copy." She is absolutely correct. Savvy marketers have been using stories since the beginning of advertising, we just don't always think of them as stories. Why? Who knows for sure, maybe because we are so used to stories in all aspects of our lives that we don't really notice the process of stories in sales.

Lorrie goes on to give reasons why stories are so powerful in the sales process. Two of her reasons really stood out because I've blogged about them, makes an emotional connection, let's you show how your service or product will erase the pain of your customer. We like to think we are logical in all our purchases but in reality we purchase much of our discretionary goods on emotion, what we want, not what we need.

The second point is important because the good sales person must know the customer's story before offering up a story of his own to solve the problem. Storytelling is as much about listening as it is about telling. In order to tell the right story at the right time you have to listen first.

Think how you can use stories in your business and sales process.

Business Storytelling: Annual Report Time?

2011-01-16T18:15:00.003-05:00

Non-profits, especially, love annual reports. "Let's thank our donors and show them what we've done!" The problem with that is the show piece. Statistics and charts are heavily used when stories are what would encourage more readers.

Tom Ahern is a development expert who writes a newsletter called Love Thy Reader. In the November 2009 newsletter he says
"You might have noticed: no one invites a statistician to cozy up to the campfire. So, George, tell us about your latest numbers. We're dying to hear.

On the other hand, stories, are popular -- since forever. Everyone understands stories: instantly, without translation. Relatively few, on the other hand, can truly understand your statistical evidence and its implications. It has to do with neuroscience, but I'll leave it at that."

There are several studies on the neuroscience of stories and the human brain so Tom is correct. Use more stories and your annual newsletter won't be a waste of paper and effort. (Also if you get a chance subscribe to Tom's newsletter, it is short, sweet and well written.)

One more time, Facts tell, stories sell. Please recognize the fact that when you are trying to raise money, you are selling. Selling your non-profit, convincing your donors to give you money. Use more stories.

Personally, when I get an annual report I flip through it, see the impressive list of donors and then throw it out. Tell me a story and I just might learn more about your organization and the difference it makes to the world.

Business Storytelling: The Importance of Telling Your Story

2010-12-30T09:15:00.002-05:00

The Hartford Business Journal is asking businesses to "Tell Your Story!". Company stories are printed in their HBJ Business Profiles. What a great way to get some recognition and all you need is to write your story.

So many times I hear, "I don't have a story, we just started the business and started working." Okay maybe that's not exciting but there is a lot more behind, just starting a business. Sometimes it takes a third party to tease it out and find the gems worth writing about and sometimes it is just straight forward and can be inspiring to others who are looking to start a business.

I'm wondering how many would have liked to take advantage of the advertising by having their stories told in the HBJ but didn't have a story prepared and didn't have enough time before the deadline.

I recently worked with a client who won a prestigious award and was asked for a company story to print in the program of the awards dinner. Yikes, he didn't have one prepared and had almost no time before the deadline. Fortunately I had some time and was able to juggle some other things to get his story done for the program.

My advice is not to wait until you already have the need but have a story ready to go so you don't miss opportunities. It can be a great marketing piece to include online, with packages for prospects, in reception areas.....

Don't miss the opportunity, set some time aside during a slower period and write your story or get help, but get it done.

Business Storytelling: Fairy Tales for A Sick Boy

2010-09-07T13:09:00.002-04:00

I came across this short blog post by a Polish radio station looking to collect stories for a boy in a medically induced coma. Research has, for years, held that patients in comas are somewhat aware of what goes on around them and suggest keeping a positive atmosphere. Often families are encouraged to talk to the patient so that a loved one's voice is heard.

The article does not say if the plan is to record all the fairy tales collected and play a continuous loop in the boys room but I think it would be nice if the parents are able to tell the tales and have a recording play for the boy. It sounds like it could be a nice addition to the healing process offered at hospitals, especially children's hospitals. It could help the parents feel productive and helpful when they are worried and stressed about their child. And if the psychologists are right about the benefits of stories then the parents are contributing in a very positive way to their child's recovery.

See the link below for the short story.
http://www.thenews.pl/national/artykul138983_polish-radio-collects-fairy-tales-for-liver-transplant-boy.html

Business Storytelling: A Story on Stories

2010-08-16T16:32:00.003-04:00

The following link was posted on a listserv I subscribe to http://tiny.cc/qd9js. The author Carol Ross wrote with a great deal of energy after a retreat she attended and recognized the power of story to connect. She has some good examples of how story can be used in the work place but the part I like is when she writes about the evolving story:

"Your story evolves, as you evolve. Many years ago, a mentor told the story of being raped. Initially, she told the story as a victim and eventually, after many years, she told the story as a conqueror. A well-known coach has the tag line, "It's all made up." Our stories don't end with one telling but change over many tellings, not because a new detail appears (although that can happen) but because our perspective changes of who we are. The same set of circumstances takes on different meaning, based on where we stand today, rather than five or ten or twenty years ago."

That truly is the healing power of story. When we share stories we spread the burden or the canopy of joy. In one the pain is lessened and the other the happiness is multiplied. Read the short blog post if you have a moment.

Business Storytelling: Quiet but not without story

2010-08-10T14:24:00.002-04:00

It has been far too long since my last post. That is not because there is nothing to post but I've been busy creating and living story.

Last week I received a nice email from a colleague. She was traveling to a distant airport in the wee hours of the morning listening to talk radio. Jennifer Weiner, author of "In Her Shoes", was being interviewed. I saw the movie several years ago and recently caught a piece of it again. Jennifer told the story of two sisters with all their baggage, problems and love. You may not like your sister but she is your sister and you can't just stop that relationship. If you haven't read the book or seen the movie I think it is worth the time.

That aside, during the interview Jennifer was asked about the "death" of publishing. Her answer was perfect, "There will always be appetite for story". Story has been around since the beginning and will last as long as there are humans. The form the story is told in (digital, paper, movie, song etc.) really doesn't matter as much as the sharing of the story. I would hate to see the elimination of printed books but I do not fear for the continuance of story.

Business Storytelling: Stories for healing

2010-06-06T21:50:00.003-04:00

Last week in Seascale England there was a shooting rampage that left numerous dead and several wounded. Besides the obvious physical wounds this small, usually peaceful rural community has psychological wounds to deal with.

The BBC interviewed a general practitioner doctor who was one of the first on the scene. He is obviously shaken by the events. In the interview he is asked how people will begin to cope. His answer, story. People need story. You can listen to the whole interview at this link. http://tiny.cc/9p2ty

The Dr. does not go on to explain what exactly he means by story but he mentions that it will help people to understand. Yes story might help them to understand or accept the craziness but story will also help to remember the lives of those lost. Stories of loved ones after a death are comforting, gone but not forgotten.

My sympathies go out to those affected by the shootings.

Business Storytelling: Power Point Presentations

2010-03-30T18:00:00.003-04:00

The following link was sent so I could review it and see about having this speaker present to our local National Speaker's Association chapter. http://www.thinkoutsidetheslide.com/DemoVideo2009v1a/DemoVideo2009v1a.html

I think Mr. Paradi makes some excellent points but since this blog is about storytelling let me focus on one that is germane. Paraphrasing: he says that storytelling has been used for 5,000 years by humans to train and transmit information. It has been successful and the human race has survived so why stop now? Power point presentations tend to be fact and data driven with numerous slides filled with much verbiage and/or graphs and statistics. Usually far too much for audience members to take in.

Mr. Paradi suggests instead of using words and graphs to use more visuals. Pair the visuals with headline type descriptions and tell a story. Take a look at the video, he demonstrates the principle. It is amazing how much more interesting the information is when he re-formats it.

Tell a story with your presentation. Make sure your power point tells a story too!

Business Storytelling: Fraudulent Online Patient Stories

2010-03-28T17:41:00.004-04:00

One of the list serves I belong to just had this message.

I wrote Patient Stories on Health Web Sites Can Not Always Be Trusted,
inspired by a longstanding concern about the accuracy of online stories and confirmation that, in one case at least, stories on a health website were written by employees. I appreciate your feedback and insights. (http://e-patients.net/archives/2010/03/patient-stories-on-health-web-sites-can-not-always-be-trusted.html)

As you can see the author is looking for feedback on your impressions. I am a bit distressed but not so naive as to believe that this type of fraudulent behavior is not widespread. Customer/patient stories are some of the best ways to promote our products and services but too often the owner is the one who writes the reviews as stories and never gets true customer feedback.

That leaves the next customer trying to determine fiction from the truth. Due diligence is still appropriate and if the details sound more like a fairy tale, well they just may be. Read Lisa's article and send along your comments.

Business Storytelling:Face to Face Interaction

2010-03-13T21:19:00.002-05:00

I was re-reading some old e-newsletters and came across one on face-to-face interactions making a come back. The article talked about the use of video conferencing as a way to connect people. To me this is proof that no matter how virtual we get and how digital we get we are human and crave the interaction with other humans.

Stories give us that connection, they build bridges and help us to see the commonalities we share. Like the video conferencing helping to make connections the new technologies are helping us get our stories out and shared with people. Post a blog, people read, update LinkedIn people read, post a video people watch. All people want is for someone to hear their story and more than ever people are sharing their stories, face-to-face or virtually.

Business Storytelling: LinkedIn

2010-02-04T15:26:00.002-05:00

I just finished watching the DVD "LinkedIn for Job Seekers". There are lots of good tips included but the one that jumped out at me was Jason Alba's insistence on telling a story.

Jason, the author, believes that in the summary section on the profile page people should tell a story and use all 2000 characters. I definitely agree with him about using story but question the need for 2000 characters, that seems like a lot.

I spend a lot of time writing micro stories and feel shorter may be better. Definitely write in a story format, make it engaging, but keep it closer to 500 is my advice. Unless your story is incredibly engaging most people are not going to read the full 2000 characters. Keep it short and engaging and more people will read your story.

Business Storytelling: The Life of Pi

2010-01-30T18:24:00.003-05:00

Currently I am listening to "The Life of Pi". Admittedly it took me a bit to get into it but now I am riveted. So much so I did a search on the web to read more about the author and the story. I did not want to read a lot about the story and ruin the spell but I read just a bit about the author on Spark Notes. I found the following quote "The Author’s Note blends facts and fictions about Yann Martel’s own inspiration for the book to illustrate the central theme of the book: storytelling."

I'm not sure I totally agree that storytelling can be a theme based on what themes generally are but I like the idea that storytelling is so central to humans that it is in fact a worthy theme. The story is about survival and the will to live. Can one surmise that storytelling is essential to our survival. Interesting idea to think about.

If stories are critical to survival then are they also critical to the survival of business? As long as businesses are run by and used by humans then yes stories are important to the survival of businesses.

Business Storytelling: Stories in the brain

2010-01-23T11:54:00.003-05:00

Check out this short article on the way story affects our brain waves. http://www.neurosciencemarketing.com/blog/articles/your-brain-on-stories.htm

Most people agree stories are powerful but the proof has been anecdotal up to this point. I have now read several articles describing the process of brain imaging work while people are told stories. It is fascinating and finally hard proof that human brains are wired to learn from stories.

Keep that in mind as create workshops, training materials, keynotes and any other times that you are trying to make your message memorable.

Business Storytelling: Steven Spielberg a storyteller

2009-12-14T17:19:00.002-05:00

Most of you are probably reading the title and saying, "DUH! of course he is a storyteller, he's told some great stories." Recently a colleague sent me a note and in it he included a tidbit he heard while watching a TV special on the making of Jurassic Park. "Steven Spielberg is a passionate storyteller! When he gets together with family and friends, what he loves to do most is tell stories, especially ghost stories! People do say he is quite good."

I believe being able to tell an oral story is the first step in the process of using stories for entertainment (movies, books, music) and for marketing (testimonials, sales etc.) Practice this holiday season by telling stories when the family gets together. You may never produce a blockbuster as big as Jurassic Park but your stories can help your business grow.

Business Storytelling: Interview Stories

2009-11-27T18:39:00.000-05:00

I just read a great article by Michael Neece, CEO, InterviewMastery.com on the use of stories during the interview process. He gives a lot of the same advice I would give and he does it in a very organized way so that it is easy to follow. The piece that I loved is what he added to the end of his story format, tell them what you learned. That is a critical piece that I had never thought to add. It makes great sense, you explain the whole process and then like Aesop you give the moral. Nice, Michael thank you.

If you would like to read the whole article (if you are job hunting I think you should) the article title is Telling Structured Stories, here is the link:

http://www.net-temps.com/careerdev/career-tools/career-advice.html

Business Storytelling: The Importance of Repeating

2009-11-24T09:37:00.002-05:00

Someone sent me the following quote from Henry David Thoreau. She was using it as a helper for people to change. Which of course it does support. I of course read it and thought, that is the power of the story!

"As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives."

The thoughts we tell ourselves are like little stories. We also tend to repeat the same stories over and over. We tell them to children to help entertain but also to teach lessons. We need the repeat reminders even if we don't think we are telling the stories to learn anything; we are learning.

Make sure the stories you tell over and over are positive, learning stories.

Business Storytelling: The Weston Woods Story

2009-10-05T09:43:00.003-04:00

Weston Woods, what an amazing place. A couple of weeks ago I had the opportunity to tour the old studio sites of Weston Woods in Weston Connecticut. Weston Woods is an animation company that was ahead of its time back in the 50's and 60's. They developed a way of animation, different from the traditional cartoons of action one cell at at time.

I can't say I was familiar with Weston Woods but once I got to the property I realized that as a youngster I was the beneficiary of the creative genius behind the studio. The first projects were taking well known children's books and animating them for movies. Their idea was to use the pictures from the book and use the actual text. They produced many of these shorts for Captain Kangaroo. As a devoted fan of the Captain I vaguely remember these movies that were shown.

It was fascinating to hear the story behind the animation. Morton Schindel, the founder, was there to give us his unique perspective. We also had the current president of Weston Woods on the tour. Overall, a wonderful experience into a different type of story.

They are trying to get the old property where the original studios are housed approved as a museum. There are some zoning issues. My hope is that they can overcame these obstacles and everyone can enjoy the behind the scenes story of Weston Woods.

96.5 TIC Today's Best Variety - "Extreme Makeover: Home Edition" Airing Party

2009-10-01T11:56:00.001-04:00

96.5 TIC Today's Best Variety - "Extreme Makeover: Home Edition" Airing Party

Posted using ShareThis

Business Storytelling: New Forms of Communications

2009-09-15T12:26:00.002-04:00

I just received a newsletter from a speaker colleague. She was announcing her debut on YouTube. It seems she attended an all-day event with celebrity speakers and then ended the evening by watching President Obama deliver his health care reform speech.

As a speech, body language, voice expert she normally would have written up a description of what she observed. However, this time she was encouraged by another colleague to put her comments on video. The reasoning from the other colleague is that we are about to experience another major shift in communication styles and videos will play a key part in the revolution.

She may be right, she may be wrong, but what I thought about as I watched the video, as opposed to reading about the speeches, was how history repeats itself. It made me wonder if in a couple centuries we are a world without the written word? Will all our lessons and history be passed down from generation to generation by word of mouth? Will Storytellers once again be revered members of society instead of viewed as children's entertainers? Who knows for sure.

What I do know is that the ability to communicate orally is once again becoming important. Learning to tell great stories is no longer just for entertainers, if you want your message remembered wrap it in story.

Business Storytelling: Networking with Stories

2009-09-12T22:44:00.002-04:00

This past Thursday I attended a networking meeting. There were many familiar faces there but some new "commercials". One that impressed me was an insurance man who normally stands and gives the run down of services and products, very standard.

This week he started by saying that he wanted to share a couple of stories of customers that he helped this past week. He was engaging and informative as we all learned a bit more about the kinds of coverage he delivers and his commitment to servicing his clients. We talked briefly afterwards and I said how much I enjoyed his stories.

He was appreciative saying he had never tried anything like that before but that several people approached him to tell him what a great introduction he had. He thought he may have included a few too many stories and he may be right but he is on the right track by using stories. He received immediate feedback to just how powerful of a technique storytelling is in business.

So what's your 30 second story?

Business Storytelling: WOW Customer Service

2009-09-02T13:30:00.002-04:00

A client asked me about running a workshop to collect exceptional customer service stories. I immediately thought of Ritz-Carlton and their WOW story sessions that I had read about awhile ago. Each shift, employees gather for 15 minutes to share customer service stories that show going above and beyond.

Sharing stories and having the set time dedicated for this purpose drives home the value placed on customer service by the Ritz-Carlton. My client was not aware of the program at the Ritz but felt stories needed to be used to encourage great customer service. I agree!

I'm sure the employees have delivered exceptional service. The problem is, until telling the stories is encouraged and practiced what you probably will hear is "I don't have a story to tell." It takes a little practice, prodding and modeling but once the idea catches on it becomes viral, everyone seems to have a story. Then of course in the coming days human as we are, we will want to top the customer service stories and suddenly you have a cultural shift and loyal repeat customers.

I can't wait to get started, facilitating these story sessions!

Business Storytelling: Keep it Short

2009-08-27T23:06:00.000-04:00

This week I was leading a Business Writing class. One of the attendees said that a superior has complained about her writing. He claims to have ADHD and has a hard time reading her lengthy reports.

She explained to me that she likes to put her reports in story format because she believes by giving the context around an issue helps to make the issue more memorable and actionable. I happen to agree with her, however, the story can be short and still make the message memorable.

Together we reviewed some of her writing and found lots of room to trim wording. A few simple sentence restructures and she no longer had the passive voice throughout. I explained that you can tell a story in one sentence sometimes; just wanting to report in story format does not mean the writing has to be long.

Keep it short and it is easier to remember.

Business Storytelling: Stories for the hire process

2009-08-26T22:56:00.002-04:00

A friend just sent a link to an article on the use of stories in the job search. The link is https://sales.theladders.com/career-advice/life-story-boring. It is a quick read and basically encourages job seekers to think about their story and use it during an interview process.

I agree whole-heartedly but here are a couple of tips to keep in mind. The story should be short. My suggestion is about 2 minutes, no more. It is amazing how much you can say in 2 minutes when prepared so that your comments are focused.

Don't worry about bragging on what a great job you did on a project. The interview process is a time when you should feel free to talk about your accomplishments. Sometimes working with another person to get the story out and polished is the best tact. We don't always recognize the good stories; we think they are just run of the mill but a friend will let you know what really resonates.

Remember when the interviewer says "Tell me about a time when....", she is asking for a story so give her one.

Business Storytelling: Stories in the Medical Field

2009-08-24T22:52:00.003-04:00

This evening I read the newsletter from my local library. On October 26th Dr. Lisa Sanders will be coming to the Lucy Robbins Library in Newington to talk about her new book, "Every Patient Tells a Story".

Obviously I'm intrigued and will look to get a copy of the book to see what she has to say about doctors listening to the stories patients tell. She writes a column for the New York Times Magazine and the column was the inspiration for the show House. If you are a fan of the show you will recognize the story principle although Dr. House is gruff and sometimes deceitful in obtaining the story of his patients to help him diagnose.

I hope more doctors listen to their patients and ignore the HMO time constraints. It will definitely lead to better care.

Business Storytelling: The Bill Rasmussen Story

2009-08-19T11:18:00.003-04:00

This week I read a bit about Bill Rasmussen, the founder of ESPN. Mr. Rasmussen is scheduled to be the featured speaker at a chamber event honoring 30 years of ESPN.

The article evoked happy memories of my time spent at the World Wide Leader in Sports network. The Bill Rasmussen story was well known to employess back then, I hope it still is. As a new employee I was trained by several longer term employess. Often times there would be downtime and we would chat. Invariably the story of how ESPN got its start would come up and the tale of a man with a simple dream would be told.

It seemed everyone knew the story or at least an abbreviated version of it. There was great pride in the telling of the story, engendering loyalty and respect. ESPN rose from first just local sports and the unheard of spelling bee to the undeniable leader in sports news.

What's your company's history. Find and tell it as new employees are onboarded. It will create an instant connection.

Business Storytelling: Harvey Mackay Again

2009-08-12T13:14:00.002-04:00

I just read an article by Harvey Mackay in the Hartford Business Journal. Once again he expressed how he uses stories to make his business point. In this article he was talking about customer service, or more accurately the lack of customer service.

He told a story of a bank that was stingy and would only validate parking if you were making a deposit. The man was making a withdrawal and the teller and manager refused to validate. So the customer, instead of withdrawing $100 withdrew 1 million dollars. The next day he returned and withdrew another million dollars to deposit in the bank across the street.

Penny wise, pound foolish? Or is it just not getting to know your customers? Or maybe it is having strict rules that really don't make a lot of sense. If you want someone's business it can't be all about you (deposits), it has to be about them.

Stories stick and are powerful for teaching the correct customer service values.

Business Storytelling: Free Publicity

2009-08-02T22:54:00.003-04:00

There is a program on locally in CT called Roadside Stories. The host covers all kinds of crazy stories but then sometimes he just sits by the side of the road with signs that say "Everyone has a story to tell", "Stop and tell us your story".

Tonight he was in Old Lyme CT waiting for someone to stop. The show was filmed in January on one of the coldest days the State had seen but still he sat there for a long time waving to passersby before someone finally stopped. A very smart business woman.

Her shop was across the street and when she saw the host outside with the cameras she came over to tell her story. We got to hear her story but she also got free publicity for her fish market.

Don't be afraid to tell the story of your business. You never know who the story will resonate with creating selling opportunities.

Business Storytelling: The Story in Your Mind

2009-07-28T21:55:00.000-04:00

Another tidbit of wisdom Kody Bateman, founder of SendOutCards.com, shared with us Saturday at a Treat 'em Right Seminar was the "story in your is the story of your life." He returned to that theme numerous times throughout the day each time emphasizing that what you think about and dream about becomes a reality.

If you see your business struggling or losing money that is the story you tell yourself and sooner or later the story in your mind becomes your reality. If you play the story of a successful business in your mind well, eventually that will be the story of your life.

Keep the stories you tell yourself positive and future focused and watch your business live up to those stories.

Business Storytelling: A Story Behind Everything

2009-07-27T21:45:00.002-04:00

This past Saturday I attended a Treat 'em Right Seminar. Kody Bateman the founder of SendOutCards.com spoke at length and almost always in story format. He told some wonderfully touching stories with humor and emotion. Every time he started to tell us about a new feature or why things developed the way they did for the company he said let me tell you the story behind it because there is "a story behind everything you do."

Those are important words to remember. If you can tell the story it helps define what your business really stands for. Stay true to the story of your business and your business will flourish. If you forget the story of why you started the business and what the early days were like you may forget why the business was important to you and lose drive. Never a good thing for a business owner.

Telling Stories Leads to Business

2009-07-24T10:21:00.002-04:00

More than once I have found that when I tell someone a story about something I have done recently with a client it generates interest and I end up picking up another client.

It happened again this morning. I was talking with a colleague about some work I had recently done with a client, in essence telling a story. The proverbially light bulb went off over her head and she realized that I could help her in the same way. Now I've known this colleague for awhile but she had never been exposed to that piece of my business. If I had not been telling the story of how I got my client, what I had done for her and how she is now better off for my help I don't think my colleague would have ever thought of hiring me.

We tell stories all the time, formally and informally. You never know when one of these narratives will spark just the right thought and ultimately benefit you. Keep telling interesting stories.

Storytelling and Jeopardy?

2009-07-20T22:19:00.002-04:00

What a nice surprise this evening as I watched Jeopardy. One of the categories was "Storytellers". You know I watched to see what the answers would be. No surprise, all the answers dealt with authors. It spanned from the classics to pop type authors.

Stories come in all forms, written, oral, short, epic. I was glad to see storytellers as a category be recognized on Jeopardy. Take a moment today and recognize the storytellers in your life.

Social Media and stories

2009-07-12T20:52:00.002-04:00

This weekend I was reading a newspaper article on the importance of the social media sites to business marketing. The University of Connecticut is making use of blogs, twitter, Facebook and others to keep students and faculty informed. Karen Grava, a UCONN spokesperson says "We need to tell our story more than ever before because other people are not telling it for us as much."

It is all about the story! Are you using stories on your web, blogs, Facebook and Twitter? If you are not telling your story no one else is either. It's a challenge to make a 140 character story but it's worth it, micro stories are powerful.

Lawyers use stories

2009-07-09T14:25:00.000-04:00

The following article was sent to me and I found it fascinating, lawyers admitting to telling stories to win. Actually the article is very good and focuses on the importance of telling stories from different perspectives. That's a great way to see holes in your arguments as well as learning to walk in someone elses shoes for awhile.

Here is the link. http://westallen.typepad.com/idealawg/2009/07/little-red-riding-hood-was-no-victim-the-wolf-was-framed.html

Tell Your Own Story

2009-07-07T00:17:00.002-04:00

This past weekend I spent some time with family. My brother-in-law's brother-in-law cornered me. He said, "You're a storyteller, I have a funny story that I bet you will like. If you like it you probably can use it somehow and improve it and tell it even better than I can."

I hear this all the time and then I hear a funny, touching, interesting story. This weekend was no different. The story was quite humorous, told fairly well. Some of it was funny because I know the person and know how out of his comfort zone he was in the story. Some of it was just plain funny no matter who it would have happened to.

I'm sure I can tell the story and get a laugh or two but it definitely will not be the same because it is not my story. You are the best teller of your stories. Others might be able to retell the story but unless they study the story a lot they will miss the emotional connection that you have and that makes it that much more interesting coming from you. Don't give away your story, tell it yourself proudly.

The List

2009-07-01T23:06:00.000-04:00

I was doing a bit of spring cleaning today and came across a handout I received at a Toastmasters meeting. The excerpt comes from Robert Fulghum's "What on Earth Have I Done". On page 65 he starts a list he calls Conversation Lifeboats. Basically it is a list of opening lines for when you are thrown in with strangers and don't know how to break the ice. A great list for wary networkers.

What I particularly liked was at the end he says "Everybody has a story to tell and a willingness to tell it if asked. Everybody knows things you don't know, but wish you did." Remember this, people are willing to talk but you have to ask and then show a willingness to listen. This goes for those tight lipped teenagers and seniors who seem to sit quietly by. Ask and you shall receive. In this case you may receive some wonderful information, fun and connections to others.

Stories for Fundraising

2009-06-29T23:14:00.002-04:00

Some time ago a colleague sent her normal weekly news notes but with a twist. This one time instead of talking about her expertise topic she talked about her grandson's diabetes. She explained his need to test his sugars 4-5 times a day and that now he no longer needs to take insulin shots because of a computerized pump he wears around his waist.

She crafted the short (about 6 lines) story to educate and pluck our heart strings just a bit. Her last line is about the advances made so far to allow the pump but that more are needed so that her grandson can be like other children sneaking chips, or licking the frosting bowl when Ahma is making a cake.

She then had a short plea to get involved with juvenile diabetes and help raise funds for research. Beautiful, she captured our attention with the story, educated us to the need, touched us emotionally and then had a call to action. Great example for any persuassive piece. Don't forget the story but keep it short and engaging.

The Universality of Story

2009-06-26T16:55:00.000-04:00

In the most recent edition of Speaker, magazine publication of the National Speakers Association, I found a great quote. In the article "A Positive Outlook" Suzie Humphreys is being interviewed about her business. She relays a situation that occurred to her during one of her presentations, she became ill and had to leave the stage. When she returned she told the audience why she had run out "they howled with laughter". Her wrap up quote is from Rembrandt, "That which is most personal is most universal."

This is the very point I make with many clients. It they are willing to tell a personal story they will connect with any audience. The American Idol like show now playing in Arab countries proves that we humans are more alike than we are different. Our basic human experiences will connect us. Think about that the next time you are looking for a story to include in a presentation. Keep it simple and enjoy the camaraderie it engenders.

CEO Storyteller

2009-06-24T01:02:00.000-04:00

Here is a link to an online article from Forbes about the importance of CEO's being good storytellers. I'm not talking about make believe stories but the ones that legends are built on.

http://www.forbes.com/2009/06/15/ceo-storytelling-communication-leadership-ceonetork-varghese.html

A CEO with a good story will inspire and unite his company. So what's your story?

Another invitation to tell your story

2009-06-23T00:40:00.000-04:00

In past posts I've talked about different companies that are collecting stories from customers to use in their marketing efforts. Well the trend seems to be continuing. Last week an update from my health carrier included a blurb "Tell your inspiring story". The publication is collecting personal health and wellness victory stories.

It's never too late to incorporate more stories in your marketing, team building or presentations. Stories evoke emotions making your message memorable, stories stick!

There's always a story

2009-06-22T00:32:00.000-04:00

In the last post I included a message from Chris Clark-Epstein. She had a quote from the show Castle "There's always a story - you just have to find it". I loved her whole message but this line from the TV show resonated because of my work. So often I am working with individuals who feel they have no story.

I think they mostly feel like that after they have heard some amazing story of the underdog triumphing. We all have important stories, maybe not as dramatic as climbing Mt. Everest but important nonetheless. Our stories of everyday success are actually more valuable because far more people can relate to them. Yeah we all love a good tale but relating to the everyday champion is easier.

Remember that the next time you are asked to tell your story. Your experiences matter.

Thinking for a Change

2009-06-21T00:24:00.003-04:00

Well, after I congratulated myself for a year of blogging I went silent. Not on purpose, just busy. This past week though I knew I had to break my silence.

Chris Clark-Epstein sends a short, wisdom filled e-note regularly. I read them all because they are short and so insightful. This week's message was particulary relevant. Here it is in its entirety, with all of her contact information.

I love thinking about the power of stories. From my granddaughter Josie's opening "One upon a time" to grandson Elroy's, "Let's do an imagine" they remind me that making a story helps find order in our world whether we're little or grown-up. Catching up on some shows stored on my DVR while ironing brought me to this line in an episode of Castle.

"There's always a story - you just have to find it."

Maybe the next change you face needs a story to give it perspective. It's there, you just have to find it. Let me know if I can help.

--------------------------------------------------------------------------------

Chris Clarke-Epstein, CSP
People can change when they find the personal motivation to do it!
www.Change101.com

To communicate directly with Chris: Chris@Change101.com
To learn more about what Chris can do for your organization, call 888-840-0930 or email Stel@Change101.com

One Year Anniversary

2009-05-31T10:46:00.000-04:00

Time sure does fly. May 08 I decided to start a blog because I found that I continually stumbled on great references to story use in business. Collecting all this information and then putting it in a newsletter that would be produced far less frequently seemed to go against trends being set in the business world.

What I have found is that some months I stumble on lots of references to story and finding topics to write on for the blog is easy. Other times I get busy and the topics don't seem quite as obvious. Nevertheless I have found writing the blog helpful to communicating information on the importance of story in our lives, business and personal.

I hope you will continue to read the blog as I continue to find various and creative ways people are connecting through the power of story.

Oral Histories

2009-05-28T10:29:00.003-04:00

I just finished reading an article about Gen Yers and their need for speed and short messages. The article was in a speakers magazine and addressed the issue of keeping keynotes short and to the point.

This morning I was thinking about the very same thing. I've been working with my Alma Mater collecting oral histories from alumni at reunion weekend. I had been wondering why people telling their stories is growing in popularity. Was it because of organizations like Story Corps, was it because recording and storing is so easy now, was it because of families spread around the world?

Maybe it is none of these. Maybe it has more to do with the stated mindset of Gen Yers. No time to read lengthy articles or to listen to long stories but keep them short and easily accessible, say on Ipods and the stories get attention. Oral stories that most people tell are anecdotal in form and generally short. Maybe the new focus on brevity will continue the revival of collecting oral histories.

The Hamster Revolution

2009-05-19T09:01:00.003-04:00

Last week someone suggested "The Hamster Revolution" to me since I am marketing a business writing class. The book is a bit of a departure for this blog about story since its main focus is about managing email. It is a fast read, only 120 pages, but it is not the length alone that makes this book so readable.

The authors liken email overload to professionals on a hamster wheel,working hard but getting no where. All the lessons are explained through conversations between Harold, an HR professional, and his info coach. The book follows the life of Harold as he learns the new email system. Easy reading because it is written as a story, not a text book.

Don't get me wrong, it is a story but there is lots of substance. The authors masterfully weave in numerous facts and figures on the lack of productivity due to poorly written and excessive emails. Every business person who feels overwhelmed by the volume of email needs to read this book and get 15 days a year back (their estimate based on an average of 50 emails daily).

More on Goldilocks on Management

2009-05-05T20:15:00.002-04:00

I've made some progress through the book and I'm still a bit disappointed at the way the fairy tales are portrayed. I do however truly enjoy the real life examples that are used with each fairy tale. In some cases I feel the authors are stretching the fairy tale trying to make it fit. If they had just written the book using the real life examples with the moral spelled out I think the book would have been better for me.

I did however find one tale so far that I like the adaptation and use, The Ugly Duckling. They stayed true to the original tale and explored the problems of an employee who is not in the right job, a true misfit. And of course like the ugly duckling when the employee is in the right environment he blooms in to a beautful useful swan.

Still more to read so I will let give you a final wrap up when I'm all done.

28th Connecticut Storytelling Festival

2009-04-27T16:45:00.003-04:00

This past weekend was the 28th Annual Connecticut Storytelling Festival in New London, Connecticut. It was one of the best in a long time. Jay O'Callahan was our headliner. If you have never seen Jay perform you are missing a true master of words. His stories are easy to follow and delightful to the ear and imaginations as he weaves the tale full of similes and metaphors.

Jay was not the only reason the festival was successful there were several extremely accomplished tellers. The weather was energizing and the performances and workshops were invigorating.

The Storytelling Festival takes place the last weekend in April every year, mark your calendars and plan on attending next year. Check out the website, www.connstorycenter.org for information, details for next year will be posted at the end of this year. In the meantime check out Jay O'Callahan's website and, if at all possible, go see him live.

Goldilocks on Management

2009-04-21T21:00:00.002-04:00

Right after my podcast on storytelling uses in business a friend sent me a book, Goldilocks on Management. I had never heard of the book by Gloria Gilbert Mayer and Thomas Mayer but was excited to see what they had to say. Flipping through the book my excitement increased as a I saw they used many of the same well known tales that I have used to make business points.

I read the introduction, we were on the same page, my excitement grew. Their theories and beliefs were similar to mine. I have not finished the book yet and will update this blog as I read along but my hot start cooled some when I read the first tale in the book, Little Red Riding Hood.

It was not what I had hoped for; it was more of a parody. I prefer to take the tale and find the lesson within it changing little. On an earlier blog posting I gave an example using the Emperor's New Clothes. I guess you might say that I am a bit of a purist and prefer to see the lesson as close to the original as possible. Of course that does not mean my way is the only way or even the best way. The Mayer's book may turn out to be just as powerful. I'll let you know as I read along.

Happily ever After
Carol

The 28th Annual Connecticut Storytelling Festival

2009-04-09T14:42:00.001-04:00

On April 24, 25, and 26 the Connecticut Storytelling Center will be presenting the 28th Annual Connecticut Storytelling Festival at Connecticut College in New London, Connecticut. If you are in the area please do try to stop by and attend as least some of the events. Tickets are available for the whole weekend or for individual events. For a complete listing of events, times and performers go to www.connstorycenter.org.

I hope to see you there. And if you do come be sure to mention my name, Carol Mon, and ask for a 25% discount on the tickets.

Working Stories Conference

2009-04-08T14:39:00.000-04:00

THE NINTH ANNUAL INTERNATIONAL STORYTELLING WEEKEND is taking place next weekend in Washington D.C. For more information on the dates, times, costs, and contents check out the website for Golden Fleece, storyatwork.com. Some of the best in the business will be there to share their knowledge.

Applying Folk and Fairy Tales to Business

2009-04-07T14:27:00.003-04:00

I wrote the following entry for the storytellingwithchildren blog but I would like to display it here for ease. I was interviewed on this topic on a podcast recorded on April 6, 2009. It will be available shortly for downloading at www.storytellingwithchildren.com

Why tell stories to our children? Because it helps prepare them for life. An added benefit though, is we re-learn the important lessons within each tale. This reminds me of Robert Fulghum’s book “All I Really Need to Know I Learned in Kindergarten.” Definitely true if someone read or told you stories during your formative years.

Folk and fairy tales are full of values and morals that we learn through repetition. Generally, as children we don’t stop to think what moral is being taught we are just enjoying the story for entertainment. The characters in the story model good or bad behavior and we see the consequences of their actions. Without receiving a lecture from parents we learn appropriate behavior.

As an adult storyteller I am often re-learning and telling favorite childhood stories. A funny thing happened; I started seeing all kinds of lessons in the stories that could be applied to the business world. My favorite example is Hans Christian Andersen’s “The Emperor’s New Clothes.” The Emperor is like so many executives I have met, they intimidate those who work for them. Information does not flow freely and eventually the executive finds himself parading around in only his underwear.

I work with all kinds of business people now and try to get them to understand stories are not just for kids. We need to remember these stories, learn from them and apply them to our current situation. Business people see the tales as frivolous and a waste of time, they want to learn from “real” business situations experienced by colleagues so that they can learn from them. So, you tell them the story of the Emperor and change his title to Executive Vice President. The tailors become consultants selling services, the courtiers are direct reports. The consultants fool the EVP and although the employees see it they fear the EVP’s reaction if they speak out against the consultants. Eventually the consultants leave town and the EVP finds a huge bill with nothing to show for it.

Did the story really have to change to be accepted? Unfortunately the answer is probably yes and not just because of prejudice (stories are for children’s entertainment). Something we have in kindergarten that is destroyed in many of as we go through school is an imagination. Business people lack the imagination to see how the lesson in The Emperor’s New Clothes can be applied to them.

More on imagination in business on future posts.

Podcast Interview

2009-03-31T22:32:00.003-04:00

I will be interviewed on Monday April 6th on the Art of Storytelling with Children with host Eric James Wolf. We will be discussing applying folk and fairy tales in business. I've posted a short discussion of the topic on the blog, www.storytellingwithchildren.com. Check it out and join us Monday. Here are the details to get in on the recording of the podcast.
Dial Number 218-936-3860
Access Code 5679691#

We will start at 8:00PM eastern time and run for one hour.

Movie Trailers in 30 seconds

2009-03-28T14:27:00.000-04:00

One final note here from the book "Made to Stick" by Chip and Dan Heath. In the book they refer to the movie trailers that are made to stick. Producers want you to remember the movie and anticpate its release so that you will go see it as soon as possible. By following the S.U.C.C.E.S.S. steps outline by the Heath Brothers trailers can be very sticky.

What I found interesting about this point is the ability to condense a two hour movie into a 30-60 second summary. Frequently clients balk at using customer stories in their elevator pitch because "you can't tell a story in 30 seconds". Movie studios have been proving that wrong for a long time. Yes it takes some work, yes it takes some practice, yes it is worth it! Stories are memorable and if you are not making your introductions memorable why attend networking events.

Craft a good 30 second client story and people will remember you.

SUCCESS from Made to Stick

2009-03-25T23:00:00.000-04:00

In "Made to Stick" by Chip and Dan Heath the acronym SUCCESS is introduced early and carried throughout the book. In fact the second half of the book is dedicated to explaining and demonstrating each one of the letters in the acronym.

S - Simple
U - Unexpected
C - Concrete
C - Credible
E - Emotional
S - Story

The whole concept makes so much sense that I didn't even have to go back and review what SUCCESS stood for, I remebered. Obviously it was the Story piece that really caught my eye but after reading about the others it all is important to include in your marketing message to make it stick.

Review your marketing message and make sure each one of these six criteria exist and your message will be memorable.

More tidbits from Made To Stick

2009-03-22T22:48:00.000-04:00

Frequently when I work with clients they express concern about my knowledge of their businesses. They usually feel the need to give me background information. I usually discourage this and always have to explain it because the client doesn't see how I could help them with stories if I don't know the business.

Chip and Dan Heath summed it up beautifully in their book "Made to Stick". They call it the Curse of Knowledge. Sometimes we know too much about our subject matter to be able to step back and look at it objectively and create the best marketing communications. Jargon is one of the biggest culprits here. People tend to fall into jargon without even realizing it. Most listeners/readers will never stop and ask what you mean, my guess is because of fear of looking stupid.

I always encourage those working on stories for marketing to run the stories by someone outside of the business and ask for feedback, did it make sense, was it complete, did it leave questions unanswered. Usually we are too close to the subject, Curse of Knowledge, to effectively edit our own work.

The more of an expert you are in your profession the more you need an outsider to help bring fresh eyes to your work.

Made To Stick

2009-03-19T22:31:00.002-04:00

In some senses I feel like a Johnny Come Lately having just finished reading "Made To Stick" by Chip and Dan Heath. I thoroughly enjoyed the book and learned a lot. If you have not read the book yet I highly recommend it.

This post and several others will reference the book and share with you some of the insights the brothers expressed and that I thought were particularly relevant to business stories.

Here is the first nugget. About 3/4 of the way through they write about an experiment conducted to gauge people's responses to pleas for donation. The results proved Mother Theresa was right "If I look at the mass, I will never act. If I look at the one, I will."

The lesson for non-profits or anyone seeking donations is to remember what Mother Theresa said. If you ask for a group in need or a large problem responses are lower than if you tell a story about one person who needs help. The conclusion the brothers make "When it comes to our hearts, one individual trumps the masses."

Researchers surmised that "If people felt overwhelmed by the scale of the problem, their small donations might have seemed meaningless." Please keep that in mind as you write appeal letters, prepare phone scripts or prepare oral presentations. Keep the problem manageable and people will be more likely to donate.

It kind of feels like it is going against logic. Shouldn't we let others know about the magnitude of the problem? Well based on this research the answer is no. We relate one to one not one to many so keep that in mind when you prepare your communications.

Robert McKee Interview

2009-03-02T10:30:00.003-05:00

One of the listservs I subscribe to sent a post with copy of an interview conducted with Robert McKee, a screenwriting guru. Mr. McKee offers classes on the art of story and screenwriting. I've read interviews with Mr. McKee before and conintue to be impressed with his vast knowledge of story and his ability to cut through to the core, aswering questions in a straight forward educational way.

One such question and answer really caught my eye, it is below. I humbly agree with him, the story principles are essentially the same, the style and manner of delivery is what has changed.

Q: Do you see the art of story via screenwriting evolving over the
decades, and if so, how?

Robert McKee: No. Tastes and trends come and go, but the essential art
of story has not changed since Cro-Magnon storytellers sat their
tribes around the fire and held them slack-jawed with tales of the
hunt. Personally, I wish filmmaking would devolve from the nervous cut-
cut-cut move-move-move herky-jerky camera of today back to the
expressively lit, framed, fluid images of the past. Too many
contemporary directors seem inflicted with HADD.

Whoever Tells the Best Story Wins

2009-02-28T16:13:00.005-05:00

Anthony Hopkins has the best line in the Amistad movie, "Whoever tells the best story wins." He says this to Morgan Freeman's character as they debate how to win the freedom of the Amistad slaves. Besides being a great movie for numerous other reasons the fact that John Quincy Adams (Anthony Hopkins character) so completely understood that the best way to persuade people, juries, judges is to tell the best story is a bonus.

Remember those words when you are trying to persuade, motivate or connect. Whoever tells the best story WINS! This goes beyond just having the best story, you must be able to TELL it, orally or in writing. Those on the Amistad had a compelling story but until they found a translator and told the story they were not winning.

All of our stories are not on the same magnitude as the Amistad but learn to tell your story in the best way possible.

Leading by a Tale

2009-02-26T16:42:00.003-05:00

The title of this post is actually the title of an article from the Toastmasters Interantional monthly magazine. The article was authored by Caren Neile, Ph.D, ATMS/CL. In this article Caren talks about her experience trying to convince business professors of the importance of story to business communications. Fortunately she did not give up but recognized the numerous profitable companys who do use story with a purpose.

If you can get a copy of the magazine and the article it is worth reading. It is a quick read and covers not only numerous reference materials but also covers the many ways leaders can use stories.

One interesting point that Ms. Neile makes is that we all tell stories and it comes naturally to us, however some of us are better at it than others. I beleive it is a skill that can be learned through practice and the learning curve can be shortened by finding an accomplished storyteller to mentor you through the process. There are lots of storytellers who can help if you are serious about improving. Find one at the national storytelling site or numerous other state sites. Do a search on coporate storytellers and you will find a host of tellers ready to help hone your skills.

Carol Mon
Story Professional

Newsweek Article

2009-02-17T14:24:00.003-05:00

The My Turn page of the February 16th Newsweek Magazine has Ann Banks, editor of "First Person America", commenting on the importance of story in a down economy. Although the artcile is really talking more about personal stories and histories then business stories it still was an uplifiting article to those of us who feel the power of story is not fully understood.

Funny how this article came across my desk as I was looking at some information of the movie industry during the Great Depression. It seems that Hollywood and movies, one way to tell stories, had a huge boom during the depression. Experts say that people would save the little money they had to go see a movie as an escape from the tough times they were facing.

Telling stories is an inexpensive and proven method of entertainment. Spend some time with the family and tell stories. You bond with those you love and it costs nothing! If you get a chance check out Ann Banks article in Newsweek.

LinkedIn Groups

2009-02-15T20:07:00.003-05:00

Social media is being talked about everywhere. So how does it help wtih Story? Well although I am more focused on oral stories I recognize stories come in all forms and so therefore I have started a group on LinkedIn for storytellers of all kinds to share their thoughts on story. If you have problems working out a story or finding the right story whatever it is, having others to "talk" to can help the process. SO.....

Check it out, join the group and get a discussion started.

Stories Everywhere

2009-02-09T20:07:00.002-05:00

Is it just my imagination or are stories everywhere? It seems businesses are catching on to the power of story and are using stories in all kinds of marketing. More and more advertisements are either telling someone's story or asking people to submit their own stories. This is wonderful!

Recently I heard that ESPN is asking for employees to post personal stories or those of their colleagues on the intranet. What a wonderful tool for creating shared experiences and building teams. What can you or or company do to leverage the stories of your employees or customers?

Jokes about Storytellers

2009-01-19T18:47:00.002-05:00

The other night I caught the very beginning of a Seinfeld show. In the early days the show always began with a stand up bit from Jerry. In this particular routine Jerry was commenting on some differences between the male and females brains. He was suggesting that it was genetically programmed that men would use the remote and continuously flip through channels, barely stopping long enough to see what was on. Women on the other hand would stop at each channel and check out what the programming was all about.

This got him thinking what life must have been like back in the day when STORYTELLERS were the main form of entertainment. He imagined the King would have 30 different tellers line up, the first would start a story and when the King had heard enough he would yell next and the second would start. The King would continue this rapid fire "next" moving through all the tellers and circling back again. Very Funny!

An interesting blog on Storytelling

2009-01-02T13:58:00.003-05:00

A while ago I was asked by Katharine Hansen to answer a few questions on storytelling for her website. I answered the questions and then started following some of the responses she posted from other story professionals. The artilces are intersting and informative. If you are truly interested in the uses and importance of story in the 21st century I suggest you check out the following link
http://astoriedcareer.com.

Enjoy and let me know what you think.

Happy New Year. A new year to collect more stories.

Harvey Mackay's Column

2008-12-29T16:34:00.002-05:00

Harvey Mackay's column is included in the weekly Hartford Business Journal. I am a faithful reader because he always offers great insight and ends with a moral. His December 15th column really got my interest. Let me quote his opening statement "Whenever I come across a parable - or any little story - that can easily illustrate a point I wish to make, I love to use it." He then proceeded to tell a story of a very clever rabbit outwitting many other animals in the forest. The wise owl sums up the story with the moral, "It doesn't matter how stupid your thesis is, as long as you have the right advisor."

More than once as I led a story workshop for businesses I was asked to use only "business" story examples or I might lose the interst of the audience. I would not be taken seriously. What could a folk tale offer? Plenty! My favorite example is the Emperor's New Clothes. If you forgot the story take a quick read and think about how it demonstrates the principle of a leader who doesn't want to hear bad news and gets a reputation for "shooting the messenger."

Too often business people overlook the power of good story telling in communications. Story telling is seen as entertainment for children. Let's all learn from Harvey Mackay and learn to tell great stories to help make our message memorable. Include the story even if it is a folk tale. Who says you can't entertain and educate at the same time.

Peter Pan

2008-12-27T17:23:00.002-05:00

I sit here on this holiday weekend watching Peter Pan remembering how important it is to have a storyteller. Peter Pan asks Wendy to come to Neverland with him so that she can tell stories to the lost boys. I had forgotten that she also hung out with Hook for awhile so that she could tell stories to the pirates. The pirates are all supposedly adults and sat totally enthralled with Wendy's stories. The final battle is raging and Hook takes Wendy aside and assures her that there is still room for a storyteller. She rejects his offer and the battle continues.

It makes me smile watching this. It also makes me wonder when we as a culture decided that storytelling was only for children. Adults love stories too. It is too bad that there are so few venues for entertaining adults. It is encouraging though to see many businesses recognizing then importance of story in marketing. Storytellers are important to your marketing message. If you can't tell a good story find someone who can help.

Obama Story collection

2008-12-16T08:53:00.002-05:00

I just recently read an old post I got from a listserv I belong to and was quite happy to see that our President Elect is a fan of story. To help him to continue his communication with the American people he is collecting stories from individuals. There is a website (http://change.gov/page/s/yourstory) that allows people to post their stories. The homepage reads:
An American Moment: Your Story
Start right now. Tell us your story in your own words about what this
campaign and this election means to you. Share your hopes for an Obama
Administration and a government for the people.

We all have a story to tell and it seems that someone is listening.

Slow down the Hustle and Bustle

2008-12-15T17:50:00.002-05:00

One of my local papers had a story on the book, The Elf on the Shelf. It says that it is a book that will delight children of all ages. I haven't read it yet so I don't know for sure but the article goes on to say that it "enables families to set aside the hustle and bustle of the holidays for a few minutes and spend quality time with ones they love". Books will do that but it is the next line I particularly liked. "Children acquire all the benefits from reading and story comprehension, imagination and role playing, as well as learn the important lessons that good behavior brings just rewards."

This blog is a diversion from stories in business but I thought it was important to include these notes on the importance of story going way back to childhood and the continuing importance for connecting families. If you agree that stories are important for a child's development then doesn't follow that if that is the way we learn as children it is also a great way for adults to learn?

Dr. Norman Vincent Peale and his stories

2008-11-19T11:21:00.000-05:00

Recently I received an e-newsletter from Chris Clarke-Epstein. She speaks/teaches on change and always has some good words of wisdom. In this particular issue it wasn't so much the change point that caught my eye but the opening sentences. Chris says that she always liked reading booklets from Dr. Norman Vincet Peale because they started with a story that she enjoyed "never realizing that I was learning a lesson."

That is the beauty of stories, they teach without preaching. We enjoy and learn at the same time. Stories tend to relax us and entertain us which puts us in a great mind for learning.

Stories for Web sites

2008-11-17T09:51:00.000-05:00

Recently I reconnected with a high school friend. We chatted briefly about what he is doing now. He mentioned that he does some consulting and was just doing some work on his website when he got hung up on the story he wanted to tell. That's as far as he got, he couldn't think of the story.

Sometimes that happens, talking to someone else can help. They might be able to tell you the story they have heard you tell that made an impression. Or you might find yourself telling the same story over and over again. That's the story I would start to develop for the website. Obviously it means something to you and if it does the passion will come through. Passion on your website is good.

If you need help with your story just start talking to friends and listen to the stories and reactions, you'll find the right one

Gray's Anatomy

2008-11-15T21:41:00.002-05:00

Once you start looking for stories they pop up everywhere. This past week on Gray's Anatomy a homeless man was brought in with serious injuries. He was refusing surgery and frustrating the surgeons. Finally one of the doctors asked what his story was. He answered pretty mcuh the same way most people do when asked that question, he said he had no story. The doctor followed it up with that of course he had a story, we all have a story. How true. All of our stories are different but they are important.

Remember we all have stories and they are important to know and share.

Power Point with a story

2008-10-14T18:11:00.002-04:00

I just finished reading a Toastmaster's International magazine article about the use of Power Point and story. The author was making stated that power point can be useful when presenting a financial topic, but telling the story of the financials is just as important. His suggestion is to figure out what it is the data is saying and then tell that story, throw out any slides or data that does not pertain to your main story. "Tell your story with simplicity and carity." Numbers can help but you can't forget the story or your audience is likely to forget the message.

Use the power of story to point out the important data in your presentation.

Stories Catching On

2008-10-11T22:26:00.002-04:00

I have recently received notices from one of the local libraries on business seminars they are running. The first intrigued me because it was a two part session about the use of your story in marketing, brochures, websites etc. I am thinking people are beginning to catch on to the importance of telling a good story, especially when more than 40 people showed up for the evening program.

This week the library is advertising tales of the business. Entrepreneurs are telling their stories about how they started their businesses. Stories abound!

What's your story?

Business Week's Combating Complacency

2008-10-04T14:34:00.002-04:00

Businessweek magazine for the 15th of September had an article titled "Combating Complacency". It really is a book excerpt from John P. Kotter's book "A Sense of Urgency". Mr. Kotter is making the point that business communication must engage the heart as well as the mind. He then points out that the best way to do this is by using stories.

If you get a chance check out the article; it is a short 2 page read.

www.carolmon.com

Stories as Elevator Pitch

2008-09-24T19:45:00.002-04:00

Recently I was reading a local news article about a new business. Towards the end of the article I found this little gem:

In launching his new business, Mr. Rischall said “part of what
I’ve been doing is I’ve been meeting with people.”
At marketing meetings he is required to boil what he does
down to a 30- or 60-second presentation, so he often tells
stories about how he’s helped clients.

I'm glad he has found the power of story and is using it to promote his business. How about you, do you have stories you can tell to promote your business?

More on the Elevator Pitch Contest

2008-09-14T21:30:00.003-04:00

This past Thursday (9/11) the Secretary of State held its first ever finals in the Elevator Pitch Contest. The three contestants were given one minute to tell the audience of nearly 100 what they do. Interestingly enough all three contestants used mini stories in their pitches. They also included some facts and figures about the business but the main thrust was the story!

Just one more use for stories in the business world. Include a story about the inspiration for why you started the business or an inspirational client to punch up your own 30 second commercial,elevator pitch.

Quotes on story

2008-09-02T15:59:00.000-04:00

Short and sweet, here are two quotes that struck me.

Director Steven Spielberg said, "People have forgotten how to tell a
story. Stories don't have a middle or an end any more. They usually
have a beginning that never stops beginning."

Poet Maya Angelou said, "There is no greater agony than bearing an
untold story inside you."

Corporate Storyteller

Sign of the Times

Stories according to Kurt Vonnegut

Business Stories: spinning Yarns

Allusions in Stories

Tell to Win Book Thoughts

Business Storytelling: The Customer Speaks

Business Storytelling: Stories for Interviews

Business Storytelling: Ultimate in Micro

Oral Histories

Why Write Stories Down?

Business Storytelling: What if you can't write?

Business Stories: Lessons from Tell to Win

Business Stories: Capture an Audience

Business Stories: Stories in Leadership

Business Stories: Fact of Fiction

Stories for Non-Profits

Business Stories: Tell to Win

Business Stories: Stories for Presentations

Business Stories: What Hollywood Says

Business Stories: More Science on Remembering Stories

Business Stories:The Healing Power of Stories

Business Stories: Stories in Movies

Business Storytelling: Another's blog perspective

Business Storytelling: Annual Report Time?

Business Storytelling: The Importance of Telling Your Story

Business Storytelling: Fairy Tales for A Sick Boy

Business Storytelling: A Story on Stories

Business Storytelling: Quiet but not without story

Business Storytelling: Stories for healing

Business Storytelling: Power Point Presentations

Business Storytelling: Fraudulent Online Patient Stories

Business Storytelling:Face to Face Interaction

Business Storytelling: LinkedIn

Business Storytelling: The Life of Pi

Business Storytelling: Stories in the brain

Business Storytelling: Steven Spielberg a storyteller

Business Storytelling: Interview Stories

Business Storytelling: The Importance of Repeating

Business Storytelling: The Weston Woods Story

96.5 TIC Today's Best Variety - "Extreme Makeover: Home Edition" Airing Party

Business Storytelling: New Forms of Communications

Business Storytelling: Networking with Stories

Business Storytelling: WOW Customer Service

Business Storytelling: Keep it Short

Business Storytelling: Stories for the hire process

Business Storytelling: Stories in the Medical Field

Business Storytelling: The Bill Rasmussen Story

Business Storytelling: Harvey Mackay Again

Business Storytelling: Free Publicity

Business Storytelling: The Story in Your Mind

Business Storytelling: A Story Behind Everything

Telling Stories Leads to Business

Storytelling and Jeopardy?

Social Media and stories

Lawyers use stories

More Blogs on Stories in Business

Tell Your Own Story

The List

Stories for Fundraising

The Universality of Story

CEO Storyteller

Another invitation to tell your story

There's always a story

Thinking for a Change

One Year Anniversary

Oral Histories

The Hamster Revolution

More on Goldilocks on Management

28th Connecticut Storytelling Festival

Goldilocks on Management

The 28th Annual Connecticut Storytelling Festival

Working Stories Conference

Applying Folk and Fairy Tales to Business

Podcast Interview

Movie Trailers in 30 seconds

SUCCESS from Made to Stick

More tidbits from Made To Stick

Made To Stick

Robert McKee Interview