From the website Brandanew.com comes the statistics of marketing trends for 2015. The statistic that jumped out at me was "Storytelling has seen a 145% rise with over 142 thousand mentions in 2014." Those are pretty powerful numbers. I can't verify them for you but I can tell you that I have noticed a jump in mentions of storytelling and the number of people who are becoming "Corporate Storytellers."
There are all kinds of stories that will work in a business world, future, product development, customer WOWs, product as hero and so many more. Just a couple of things to keep in mind as you develop your story. Follow basic story outline, that means there needs to be a conflict and conclusion of some kind. Keep characters to a minimum, keep facts accurate and the language engaging. Good luck.
Saturday, November 14, 2015
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