A friend sent me a link to an e-book by Charles Brown, "The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story Telling Techniques". If you are looking for a different and proven method of selling then you will want to check out the following link.
http://dynamic-copywriting.net/Plotthinkenspdf.pdf
Let me know what you think. Mr. Brown makes some great points and breaks down the process making it easy to start thinking AND writing in story form.
Happy reading
wwww.carolmon.com
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1 comment:
Wow, thank you for your kind words about my ebook.
You are right that case studies are a proven (but often overlooked) way to improve sales. I've started to call them "White Papers With Plots" because they can present all the objective decision making information of a white paper, but in a more readable form of a story.
Thanks again,
Charles Brown
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