Applying Folk and Fairy Tales to Business

I wrote the following entry for the storytellingwithchildren blog but I would like to display it here for ease. I was interviewed on this topic on a podcast recorded on April 6, 2009. It will be available shortly for downloading at www.storytellingwithchildren.com

Why tell stories to our children? Because it helps prepare them for life. An added benefit though, is we re-learn the important lessons within each tale. This reminds me of Robert Fulghum’s book “All I Really Need to Know I Learned in Kindergarten.” Definitely true if someone read or told you stories during your formative years.

Folk and fairy tales are full of values and morals that we learn through repetition. Generally, as children we don’t stop to think what moral is being taught we are just enjoying the story for entertainment. The characters in the story model good or bad behavior and we see the consequences of their actions. Without receiving a lecture from parents we learn appropriate behavior.

As an adult storyteller I am often re-learning and telling favorite childhood stories. A funny thing happened; I started seeing all kinds of lessons in the stories that could be applied to the business world. My favorite example is Hans Christian Andersen’s “The Emperor’s New Clothes.” The Emperor is like so many executives I have met, they intimidate those who work for them. Information does not flow freely and eventually the executive finds himself parading around in only his underwear.

I work with all kinds of business people now and try to get them to understand stories are not just for kids. We need to remember these stories, learn from them and apply them to our current situation. Business people see the tales as frivolous and a waste of time, they want to learn from “real” business situations experienced by colleagues so that they can learn from them. So, you tell them the story of the Emperor and change his title to Executive Vice President. The tailors become consultants selling services, the courtiers are direct reports. The consultants fool the EVP and although the employees see it they fear the EVP’s reaction if they speak out against the consultants. Eventually the consultants leave town and the EVP finds a huge bill with nothing to show for it.

Did the story really have to change to be accepted? Unfortunately the answer is probably yes and not just because of prejudice (stories are for children’s entertainment). Something we have in kindergarten that is destroyed in many of as we go through school is an imagination. Business people lack the imagination to see how the lesson in The Emperor’s New Clothes can be applied to them.

More on imagination in business on future posts.