Check out this short article on the way story affects our brain waves. http://www.neurosciencemarketing.com/blog/articles/your-brain-on-stories.htm
Most people agree stories are powerful but the proof has been anecdotal up to this point. I have now read several articles describing the process of brain imaging work while people are told stories. It is fascinating and finally hard proof that human brains are wired to learn from stories.
Keep that in mind as create workshops, training materials, keynotes and any other times that you are trying to make your message memorable.
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