I wrote Patient Stories on Health Web Sites Can Not Always Be Trusted
inspired by a longstanding concern about the accuracy of online stories and confirmation that, in one case at least, stories on a health website were written by employees. I appreciate your feedback and insights. (http://e-patients.net/archives/2010/03/patient-stories-on-health-web-sites-can-not-always-be-trusted.html)
As you can see the author is looking for feedback on your impressions. I am a bit distressed but not so naive as to believe that this type of fraudulent behavior is not widespread. Customer/patient stories are some of the best ways to promote our products and services but too often the owner is the one who writes the reviews as stories and never gets true customer feedback.
That leaves the next customer trying to determine fiction from the truth. Due diligence is still appropriate and if the details sound more like a fairy tale, well they just may be. Read Lisa's article and send along your comments.
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3 comments:
Thank you for posting this link and your commentary. Great blog!
I hope you get some good feedback. The writing of fraudulent testimonials has been hot in the news lately with new legislation. I hope that slows down some people.
If you are doing a good job people will happily endorse you or your company. If you don't do a good job your new customers will know and word of mouth about the poor service will spread even with glowing testimonials. People will see through them.
Nice article
You may also check this out:http://suejprice.com/storytelling-online-business/
More power
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