Business Stories: Tell to Win

Peter Guber is a hollywood giant who has written a book, Tell to Win. He was interviewed recently for Fast Company and said "I realized that the secret sauce to success is the ability to take facts, bullet points, and data and orchestrate them into an emotional offering so that your audience metabolizes them and then the information becomes resonant, memorable, and actionable."

Some where along the line people starting putting together presentations with fancy computer graphics, graphs, and charts thinking that numbers, ROI, would be enough to sell their ideas. Peter is right the ROI will never convince people, because let's face it it comes back to what's in it for them, that's a bit more emotional then just the numbers. Yeah, profit is for them but not the only motivating factor.

I especially like his commentary on stories in social media read on:

"Narratives that work in social networks are the exchange of stories that are told well. They get paid forward and go viral. And if you only have 140 characters, you have to be elegant in creating that emotion. And when emotion is bonded with information, it becomes more resonant and memorable. That's the way our brains work."

Read the whole piece here:http://www.fastcompany.com/1734124/peter-guber-tell-to-win?partner=leadership_newsletter