Business Stories - Stories are for more than just marketing

One of my favorite social media gurus just released a blog post called "Grow Your Business with Story."  The title caught my attention but the first paragraph under the heading Story Gives Your Business Structure sealed it for me.  Here is what blogger Jeff Korhan had to say "Story isn't just a marketing tool. It's equally important for recruiting, securing credit, and for navigating many of the day-to-day activities that can alter the course of the business for better or worse."

He goes on to give an example of a future story.  "Imagine if."  Creating a future story is a great way to get employees excited about change and challenges.  Working together the team/employees and managers can foresee a future that is full of possibilities.  Once the future world is determined a goal has been set and it is easier to create the steps necessary to head towards the goal.  

Think about that the next time you or your business is faced with a challenge.  What would the end result look like if you were successful in over coming the challenge.  Do a little brainstorming and watch the excitement about the project grow.