Business Stories - Not just story, data too

In a recent comment on a LinkedIn discussion about the use of story to get your message across, member Stephane Dangel made the comment "A great story incorporates data + emotion to cover the whole brain area. Data is dedicated to understanding, and emotions to activation, action which is far more needed in the contemporaneous corporate world."

Story does not replace the facts and figures.  When working with clients this is usually one of the challenges; making them understand that story and facts and figures go together for a more powerful message.  Data with no story is hard for most people to understand and remember, data within a story is much easier to understand and remember.  

When creating stories for business do not eliminate all the data, use it judiciously throughout the story and experience the increased impact.