Business Storytelling - The Power of Stories

Alan Weiss, successful speaker, author, consultant, writes a Monday Morning Memo with tips "to help readers to thrive."  A friend forwarded his April 7, 2014 post.  He suggests using stories as a shortcut to comprehension.  Then he writes "People identify with personal stories, put themselves in the exact place you want them to be. At Princeton, neuroscientist Uri Hasson's research shows that brain patterns of listeners can change to be consistent with those of the speaker when a story is emotionally captivating."

Stories stick, making our messages more memorable.  The next time you have a presentation to do or are hoping to persuade people to your way of thinking, use a story.