Business Stories - The Power of the Story

"Wow", and "I knew it" are comments to the below text.  Stories don't have to be long and involved, just engaging.  Think about how to turn those facts into a story. 


The Marketing Minute
      by Marcia Yudkin, Marketing Expert and Mentor
             http://www.yudkin.com/markmin.htm

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Which approach attracts and keeps more readers:  a no-
nonsense, just-the-facts style or information interlaced
with stories?

The folks at the BufferSocial blog decided to run a test.
They sent half their list to a page describing a step-by-
step process and the other half to a page beginning with a
story, followed by the same steps.

To their surprise, the no-story version had 300% fewer
readers making it all the way to the end of the article.

Stories involve readers.  Whether we're young or old,
sophisticated or simple, stories reach our emotions as well
as our logical minds.  They get us wanting to know what
happened next and why.

It's no wonder that of the most-viewed TED videos, 30%
begin with a story, twice as much as the next most popular
opening techniques.

Although the introductory story in the BufferSocial
experiment took up 12 paragraphs, stories can work their
magic in just one paragraph or even just one sentence.

One famous story attributed to Ernest Hemingway consists of
only six words:

"For Sale: baby shoes, never worn."