From the website Brandanew.com comes the statistics of marketing trends for 2015. The statistic that jumped out at me was "Storytelling has seen a 145% rise with over 142 thousand mentions in 2014." Those are pretty powerful numbers. I can't verify them for you but I can tell you that I have noticed a jump in mentions of storytelling and the number of people who are becoming "Corporate Storytellers."
There are all kinds of stories that will work in a business world, future, product development, customer WOWs, product as hero and so many more. Just a couple of things to keep in mind as you develop your story. Follow basic story outline, that means there needs to be a conflict and conclusion of some kind. Keep characters to a minimum, keep facts accurate and the language engaging. Good luck.
thanks for sharing Carol. It's helpful for the readers if you do mark out the original article for their reference. We appreciate your sharing! Here it is: Digital Marketing Trends
ReplyDelete~ Upasna Co-Founder, Brandanew