Movie Trailers in 30 seconds

One final note here from the book "Made to Stick" by Chip and Dan Heath. In the book they refer to the movie trailers that are made to stick. Producers want you to remember the movie and anticpate its release so that you will go see it as soon as possible. By following the S.U.C.C.E.S.S. steps outline by the Heath Brothers trailers can be very sticky.

What I found interesting about this point is the ability to condense a two hour movie into a 30-60 second summary. Frequently clients balk at using customer stories in their elevator pitch because "you can't tell a story in 30 seconds". Movie studios have been proving that wrong for a long time. Yes it takes some work, yes it takes some practice, yes it is worth it! Stories are memorable and if you are not making your introductions memorable why attend networking events.

Craft a good 30 second client story and people will remember you.