SUCCESS from Made to Stick

In "Made to Stick" by Chip and Dan Heath the acronym SUCCESS is introduced early and carried throughout the book. In fact the second half of the book is dedicated to explaining and demonstrating each one of the letters in the acronym.

S - Simple
U - Unexpected
C - Concrete
C - Credible
E - Emotional
S - Story

The whole concept makes so much sense that I didn't even have to go back and review what SUCCESS stood for, I remebered. Obviously it was the Story piece that really caught my eye but after reading about the others it all is important to include in your marketing message to make it stick.

Review your marketing message and make sure each one of these six criteria exist and your message will be memorable.