From the blog 53 Mind-Blowing, Psychology-Proven Facts You Should Know About Yourself I found the following post "People Process Information Best in Story Form". Short and informative, give it a read.
Suan Weinschenk, of course, starts with a story about when she first realized the power of telling a good story to engage a rather reluctant audience. She then gives tips on story structure and lists several motifs.
Her first motif listed is The Great Journey. I sat in a Donald Davis workshop when he said ALL stories are about the journey. When you look at the other motifs you can see that indeed they all involve a journey of some kind, physical, emotional, or intellectual. Stories are powerful because they show a transformation giving hope that we too can change, improve, survive.
Read more: http://www.businessinsider.com/100-things-you-should-know-about-people-part-2#people-process-information-best-in-story-form-9#ixzz1LNy75aj4
http://read.bi/iImfCE
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