I've been reading Peter Guber's "Tell To Win" book and recommend it to anyone who needs to persuade others. That includes sales, marketing, pitching ideas, getting your spouse to agree to your vacation idea......
Not surprisingly he uses stories to illustrate all his points about the power of story in business. He also uses several examples which is nice and reinforces the fact that different stories speak to different people.
What I especially like is that he proves the point that stories do no need to be lengthy to be powerful. He tells some very short stories, which in business are usually the best.
Too frequently people feel you cannot tell a story in three lines, yes you can but you do need to craft it well. Peter masterfully summarizes movie length stories so the reader understands the references. These are full length movies he summarizes in just a few lines. When you read the book pay attention to what and how he condenses the plot to reinforce the point he is making. And I do recommend you read the book, there is nothing tedious about it, just great examples and directions on using stories purposefully and powerfully.
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