Business Storytelling: What if you can't write?

I just finished reading a blog post by Marie-Claire Ross titled "Corporate Story-telling Improves Company Performance." Ms Ross makes gives some excellent examples of how stories are used in business but it left me thinking about how much writing needs to be done. Stories come in many forms, prose and oral amongst other choices but not everyone is comfortable with all formats.

If a company supports writing great customer service stories are some stories missed because writing is too laborious for some? It is possible that some people do not have the skill necessary to write and therefore stories go untold. Likewise there might be some people who are not willing to tell a story in front of a group so staff meetings may not be the best place to capture stories either.

A company that offers its employees several options for sharing narrative will capture more. Allow employees to write, tell, use a scribe, dictate, create a song, the list could go on but you get the idea. One method does not fit all and the more freedom one has to express oneself the more likely it is that untold stories will be shared to the benefit of all.