Coca Cola and Target have announced what they call See-Thru Marketing. Below is a link to an article about it. The best part was a YouTube video Coke produced talking about its use of storytelling in marketing. Obviously, Coke has used storytelling masterfully in the past but now they are looking at engaging the customer into the story, dynamic storytelling.
It's great to see this type of splash for business narratives.
Client testimonials are a great use of stories to brand your business. The problem is getting the client to write about the experience. Find a good writer, there are plenty out there looking for work. Stories are powerful and you will have a client for life when he or she is the star of the story on your website, brochure, blog.....
Do check out the Coca Cola article. It is always good to see what the big guys are doing.
http://tinyurl.com/83eny8y
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