The Tribeca Film Festival (TFF) runs from April 20th to the 28th this year in New York. I read with interest some of the workshops and presentations planned, of course the one that really caught my attention was the one on films and branding.
"Brands and filmmakers are increasingly collaborating on film projects to achieve a range of objectives from marketing and public relations to corporate storytelling and philanthropy. As the number of projects as well as the platforms for distribution increase, the bar has been raised for how to make these projects effective corporate storytelling pieces as well as quality filmmaking."
Businesses have used storytelling for years to promote themselves. Usually the stories were written (brochures, articles etc), commercials (expensive) or word of mouth. Just as film festivals are seeing more independent filmmakers businesses are finding more ways to tell their stories. Short films posted on websites or YouTube act like commercials but at a fraction of the cost.
Has your company looked at using video to tell its story?
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