The following blog included some great points for creating and telling powerful business stories. One point I might argue with is in the paragraph, What Comes First. Unless you are a brand new company, a culture and values already exist. You may think you know what those are and spend time outlining them for the stories however, if those values do not truly exist within the company the new stories will be suspect.
First determine what informal stories are floating around that reflect the true values of the company. Find out the stories of employees and clients. Then determine if they are aligned with what you believe are the values. If they are, go forth and create stories to reinforce your position. If not, then you need different stories, stories of change. How do you plan on getting from the company you are now to the company you envision.
Take a look at the blog post, it is succinct and informative.
http://www.affinnova.com/blog/bid/126332/The-Art-of-Storytelling-for-Innovation
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