Just saw this blog about top 10 tips for Corporate Storytelling. Many of the tips are right on. Tip 3 about transformation is important to think about as you create your business story. What was the transformation that occurred and why is it important to your audience. Focusing on the change will help you choose the appropriate story for each situation.
And tip one is crucial. Robert McKee years ago covered this in an interview with Harvard Business Review. If a leader only tells stories that are all positive about himself or the business the audience is easily turned off. Real life has up and downs, the good comes with the bad to some degree. Your stories should also have some good and bad. What was the problem, how did you overcome it and what unforeseen obstacle got in the way.
Check out the full ten tips here. http://www.evolvingcareers.com/top-10-tips-to-corporate-storytelling
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