Business Storytelling: The Importance of Telling Your Story

The Hartford Business Journal is asking businesses to "Tell Your Story!". Company stories are printed in their HBJ Business Profiles. What a great way to get some recognition and all you need is to write your story.

So many times I hear, "I don't have a story, we just started the business and started working." Okay maybe that's not exciting but there is a lot more behind, just starting a business. Sometimes it takes a third party to tease it out and find the gems worth writing about and sometimes it is just straight forward and can be inspiring to others who are looking to start a business.

I'm wondering how many would have liked to take advantage of the advertising by having their stories told in the HBJ but didn't have a story prepared and didn't have enough time before the deadline.

I recently worked with a client who won a prestigious award and was asked for a company story to print in the program of the awards dinner. Yikes, he didn't have one prepared and had almost no time before the deadline. Fortunately I had some time and was able to juggle some other things to get his story done for the program.

My advice is not to wait until you already have the need but have a story ready to go so you don't miss opportunities. It can be a great marketing piece to include online, with packages for prospects, in reception areas.....

Don't miss the opportunity, set some time aside during a slower period and write your story or get help, but get it done.