Business Stories: For Innovation

The following blog included some great points for creating and telling powerful business stories.  One point I might argue with is in the paragraph, What Comes First.  Unless you are a brand new company, a culture and values already exist.  You may think you know what those are and spend time outlining them for the stories however, if those values do not truly exist within the company the new stories will be suspect. 

First determine what informal stories are floating around that reflect the true values of the company.  Find out the stories of employees and clients.  Then determine if they are aligned with what you believe are the values.  If they are, go forth and create stories to reinforce your position.  If not, then you need different stories, stories of change.  How do you plan on getting from the company you are now to the company you envision. 

Take a look at the blog post, it is succinct and informative. 


http://www.affinnova.com/blog/bid/126332/The-Art-of-Storytelling-for-Innovation

Business Storytelling: Leadership Stories

Stephen Denning a leader in the corporate storytelling world is featured in the following TedX video.

http://pinterest.com/pin/43276846389989604/

Take a listen, like always he makes some great points.  His Titanic analogy is perfect. 

Business Stories: Are you struggling?

Getting started is tough.  Focusing the story is tough.  With these story rules from Pixar creating stories is made easier.  Check out the link.  Short, to the point tips for creating good stories.  Fiction or business it does not matter the story format is the same.

http://www.pixartouchbook.com/blog/2011/5/15/pixar-story-rules-one-version.html