Saturday, November 14, 2015

Business Stories - Storytelling for marketing is exploding

From the website Brandanew.com comes the statistics of marketing trends for 2015.  The statistic that jumped out at me was "Storytelling has seen a 145% rise with over 142 thousand mentions in 2014."  Those are pretty powerful numbers. I can't verify them for you but I can tell you that I have noticed a jump in mentions of storytelling and the number of people who are becoming "Corporate Storytellers." 

There are all kinds of stories that will work in a business world, future, product development, customer WOWs, product as hero and so many more.  Just a couple of things to keep in mind as you develop your story.  Follow basic story outline, that means there needs to be a conflict and conclusion of some kind.  Keep characters to a minimum, keep facts accurate and the language engaging.  Good luck.