Sunday, January 4, 2015

Education is Marketing

In Jeff Korhan's  "new media & small business marketing" newsletter (12/22/2014) he stated Education is Marketing.  Brilliant wording to help the reluctant blogger, social media poster etc.  Many times in LinkedIn training while explaining the importance of posting people ask what to post.  Invariably the best answer is information your friends/clients/potential clients need to know about your industry. 

The idea is to create useful content while staying top of mind.  People don't see this as marketing but it is absolutely marketing.  Think of how many times professionals will accept a speaking engagement with the sole purpose of educating the audience and then find their appearance has generated business for themselves. 

Thank you Jeff for stating the obvious so succinctly.  Education is Marketing!