Most of you are probably reading the title and saying, "DUH! of course he is a storyteller, he's told some great stories." Recently a colleague sent me a note and in it he included a tidbit he heard while watching a TV special on the making of Jurassic Park. "Steven Spielberg is a passionate storyteller! When he gets together with family and friends, what he loves to do most is tell stories, especially ghost stories! People do say he is quite good."
I believe being able to tell an oral story is the first step in the process of using stories for entertainment (movies, books, music) and for marketing (testimonials, sales etc.) Practice this holiday season by telling stories when the family gets together. You may never produce a blockbuster as big as Jurassic Park but your stories can help your business grow.
Monday, December 14, 2009
Friday, November 27, 2009
Business Storytelling: Interview Stories
I just read a great article by Michael Neece, CEO, InterviewMastery.com on the use of stories during the interview process. He gives a lot of the same advice I would give and he does it in a very organized way so that it is easy to follow. The piece that I loved is what he added to the end of his story format, tell them what you learned. That is a critical piece that I had never thought to add. It makes great sense, you explain the whole process and then like Aesop you give the moral. Nice, Michael thank you.
If you would like to read the whole article (if you are job hunting I think you should) the article title is Telling Structured Stories, here is the link:
http://www.net-temps.com/careerdev/career-tools/career-advice.html
If you would like to read the whole article (if you are job hunting I think you should) the article title is Telling Structured Stories, here is the link:
http://www.net-temps.com/careerdev/career-tools/career-advice.html
Tuesday, November 24, 2009
Business Storytelling: The Importance of Repeating
Someone sent me the following quote from Henry David Thoreau. She was using it as a helper for people to change. Which of course it does support. I of course read it and thought, that is the power of the story!
"As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives."
The thoughts we tell ourselves are like little stories. We also tend to repeat the same stories over and over. We tell them to children to help entertain but also to teach lessons. We need the repeat reminders even if we don't think we are telling the stories to learn anything; we are learning.
Make sure the stories you tell over and over are positive, learning stories.
"As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives."
The thoughts we tell ourselves are like little stories. We also tend to repeat the same stories over and over. We tell them to children to help entertain but also to teach lessons. We need the repeat reminders even if we don't think we are telling the stories to learn anything; we are learning.
Make sure the stories you tell over and over are positive, learning stories.
Monday, October 5, 2009
Business Storytelling: The Weston Woods Story
Weston Woods, what an amazing place. A couple of weeks ago I had the opportunity to tour the old studio sites of Weston Woods in Weston Connecticut. Weston Woods is an animation company that was ahead of its time back in the 50's and 60's. They developed a way of animation, different from the traditional cartoons of action one cell at at time.
I can't say I was familiar with Weston Woods but once I got to the property I realized that as a youngster I was the beneficiary of the creative genius behind the studio. The first projects were taking well known children's books and animating them for movies. Their idea was to use the pictures from the book and use the actual text. They produced many of these shorts for Captain Kangaroo. As a devoted fan of the Captain I vaguely remember these movies that were shown.
It was fascinating to hear the story behind the animation. Morton Schindel, the founder, was there to give us his unique perspective. We also had the current president of Weston Woods on the tour. Overall, a wonderful experience into a different type of story.
They are trying to get the old property where the original studios are housed approved as a museum. There are some zoning issues. My hope is that they can overcame these obstacles and everyone can enjoy the behind the scenes story of Weston Woods.
I can't say I was familiar with Weston Woods but once I got to the property I realized that as a youngster I was the beneficiary of the creative genius behind the studio. The first projects were taking well known children's books and animating them for movies. Their idea was to use the pictures from the book and use the actual text. They produced many of these shorts for Captain Kangaroo. As a devoted fan of the Captain I vaguely remember these movies that were shown.
It was fascinating to hear the story behind the animation. Morton Schindel, the founder, was there to give us his unique perspective. We also had the current president of Weston Woods on the tour. Overall, a wonderful experience into a different type of story.
They are trying to get the old property where the original studios are housed approved as a museum. There are some zoning issues. My hope is that they can overcame these obstacles and everyone can enjoy the behind the scenes story of Weston Woods.
Thursday, October 1, 2009
Tuesday, September 15, 2009
Business Storytelling: New Forms of Communications
I just received a newsletter from a speaker colleague. She was announcing her debut on YouTube. It seems she attended an all-day event with celebrity speakers and then ended the evening by watching President Obama deliver his health care reform speech.
As a speech, body language, voice expert she normally would have written up a description of what she observed. However, this time she was encouraged by another colleague to put her comments on video. The reasoning from the other colleague is that we are about to experience another major shift in communication styles and videos will play a key part in the revolution.
She may be right, she may be wrong, but what I thought about as I watched the video, as opposed to reading about the speeches, was how history repeats itself. It made me wonder if in a couple centuries we are a world without the written word? Will all our lessons and history be passed down from generation to generation by word of mouth? Will Storytellers once again be revered members of society instead of viewed as children's entertainers? Who knows for sure.
What I do know is that the ability to communicate orally is once again becoming important. Learning to tell great stories is no longer just for entertainers, if you want your message remembered wrap it in story.
As a speech, body language, voice expert she normally would have written up a description of what she observed. However, this time she was encouraged by another colleague to put her comments on video. The reasoning from the other colleague is that we are about to experience another major shift in communication styles and videos will play a key part in the revolution.
She may be right, she may be wrong, but what I thought about as I watched the video, as opposed to reading about the speeches, was how history repeats itself. It made me wonder if in a couple centuries we are a world without the written word? Will all our lessons and history be passed down from generation to generation by word of mouth? Will Storytellers once again be revered members of society instead of viewed as children's entertainers? Who knows for sure.
What I do know is that the ability to communicate orally is once again becoming important. Learning to tell great stories is no longer just for entertainers, if you want your message remembered wrap it in story.
Saturday, September 12, 2009
Business Storytelling: Networking with Stories
This past Thursday I attended a networking meeting. There were many familiar faces there but some new "commercials". One that impressed me was an insurance man who normally stands and gives the run down of services and products, very standard.
This week he started by saying that he wanted to share a couple of stories of customers that he helped this past week. He was engaging and informative as we all learned a bit more about the kinds of coverage he delivers and his commitment to servicing his clients. We talked briefly afterwards and I said how much I enjoyed his stories.
He was appreciative saying he had never tried anything like that before but that several people approached him to tell him what a great introduction he had. He thought he may have included a few too many stories and he may be right but he is on the right track by using stories. He received immediate feedback to just how powerful of a technique storytelling is in business.
So what's your 30 second story?
This week he started by saying that he wanted to share a couple of stories of customers that he helped this past week. He was engaging and informative as we all learned a bit more about the kinds of coverage he delivers and his commitment to servicing his clients. We talked briefly afterwards and I said how much I enjoyed his stories.
He was appreciative saying he had never tried anything like that before but that several people approached him to tell him what a great introduction he had. He thought he may have included a few too many stories and he may be right but he is on the right track by using stories. He received immediate feedback to just how powerful of a technique storytelling is in business.
So what's your 30 second story?
Wednesday, September 2, 2009
Business Storytelling: WOW Customer Service
A client asked me about running a workshop to collect exceptional customer service stories. I immediately thought of Ritz-Carlton and their WOW story sessions that I had read about awhile ago. Each shift, employees gather for 15 minutes to share customer service stories that show going above and beyond.
Sharing stories and having the set time dedicated for this purpose drives home the value placed on customer service by the Ritz-Carlton. My client was not aware of the program at the Ritz but felt stories needed to be used to encourage great customer service. I agree!
I'm sure the employees have delivered exceptional service. The problem is, until telling the stories is encouraged and practiced what you probably will hear is "I don't have a story to tell." It takes a little practice, prodding and modeling but once the idea catches on it becomes viral, everyone seems to have a story. Then of course in the coming days human as we are, we will want to top the customer service stories and suddenly you have a cultural shift and loyal repeat customers.
I can't wait to get started, facilitating these story sessions!
Sharing stories and having the set time dedicated for this purpose drives home the value placed on customer service by the Ritz-Carlton. My client was not aware of the program at the Ritz but felt stories needed to be used to encourage great customer service. I agree!
I'm sure the employees have delivered exceptional service. The problem is, until telling the stories is encouraged and practiced what you probably will hear is "I don't have a story to tell." It takes a little practice, prodding and modeling but once the idea catches on it becomes viral, everyone seems to have a story. Then of course in the coming days human as we are, we will want to top the customer service stories and suddenly you have a cultural shift and loyal repeat customers.
I can't wait to get started, facilitating these story sessions!
Thursday, August 27, 2009
Business Storytelling: Keep it Short
This week I was leading a Business Writing class. One of the attendees said that a superior has complained about her writing. He claims to have ADHD and has a hard time reading her lengthy reports.
She explained to me that she likes to put her reports in story format because she believes by giving the context around an issue helps to make the issue more memorable and actionable. I happen to agree with her, however, the story can be short and still make the message memorable.
Together we reviewed some of her writing and found lots of room to trim wording. A few simple sentence restructures and she no longer had the passive voice throughout. I explained that you can tell a story in one sentence sometimes; just wanting to report in story format does not mean the writing has to be long.
Keep it short and it is easier to remember.
She explained to me that she likes to put her reports in story format because she believes by giving the context around an issue helps to make the issue more memorable and actionable. I happen to agree with her, however, the story can be short and still make the message memorable.
Together we reviewed some of her writing and found lots of room to trim wording. A few simple sentence restructures and she no longer had the passive voice throughout. I explained that you can tell a story in one sentence sometimes; just wanting to report in story format does not mean the writing has to be long.
Keep it short and it is easier to remember.
Wednesday, August 26, 2009
Business Storytelling: Stories for the hire process
A friend just sent a link to an article on the use of stories in the job search. The link is https://sales.theladders.com/career-advice/life-story-boring. It is a quick read and basically encourages job seekers to think about their story and use it during an interview process.
I agree whole-heartedly but here are a couple of tips to keep in mind. The story should be short. My suggestion is about 2 minutes, no more. It is amazing how much you can say in 2 minutes when prepared so that your comments are focused.
Don't worry about bragging on what a great job you did on a project. The interview process is a time when you should feel free to talk about your accomplishments. Sometimes working with another person to get the story out and polished is the best tact. We don't always recognize the good stories; we think they are just run of the mill but a friend will let you know what really resonates.
Remember when the interviewer says "Tell me about a time when....", she is asking for a story so give her one.
I agree whole-heartedly but here are a couple of tips to keep in mind. The story should be short. My suggestion is about 2 minutes, no more. It is amazing how much you can say in 2 minutes when prepared so that your comments are focused.
Don't worry about bragging on what a great job you did on a project. The interview process is a time when you should feel free to talk about your accomplishments. Sometimes working with another person to get the story out and polished is the best tact. We don't always recognize the good stories; we think they are just run of the mill but a friend will let you know what really resonates.
Remember when the interviewer says "Tell me about a time when....", she is asking for a story so give her one.
Monday, August 24, 2009
Business Storytelling: Stories in the Medical Field
This evening I read the newsletter from my local library. On October 26th Dr. Lisa Sanders will be coming to the Lucy Robbins Library in Newington to talk about her new book, "Every Patient Tells a Story".
Obviously I'm intrigued and will look to get a copy of the book to see what she has to say about doctors listening to the stories patients tell. She writes a column for the New York Times Magazine and the column was the inspiration for the show House. If you are a fan of the show you will recognize the story principle although Dr. House is gruff and sometimes deceitful in obtaining the story of his patients to help him diagnose.
I hope more doctors listen to their patients and ignore the HMO time constraints. It will definitely lead to better care.
Obviously I'm intrigued and will look to get a copy of the book to see what she has to say about doctors listening to the stories patients tell. She writes a column for the New York Times Magazine and the column was the inspiration for the show House. If you are a fan of the show you will recognize the story principle although Dr. House is gruff and sometimes deceitful in obtaining the story of his patients to help him diagnose.
I hope more doctors listen to their patients and ignore the HMO time constraints. It will definitely lead to better care.
Wednesday, August 19, 2009
Business Storytelling: The Bill Rasmussen Story
This week I read a bit about Bill Rasmussen, the founder of ESPN. Mr. Rasmussen is scheduled to be the featured speaker at a chamber event honoring 30 years of ESPN.
The article evoked happy memories of my time spent at the World Wide Leader in Sports network. The Bill Rasmussen story was well known to employess back then, I hope it still is. As a new employee I was trained by several longer term employess. Often times there would be downtime and we would chat. Invariably the story of how ESPN got its start would come up and the tale of a man with a simple dream would be told.
It seemed everyone knew the story or at least an abbreviated version of it. There was great pride in the telling of the story, engendering loyalty and respect. ESPN rose from first just local sports and the unheard of spelling bee to the undeniable leader in sports news.
What's your company's history. Find and tell it as new employees are onboarded. It will create an instant connection.
The article evoked happy memories of my time spent at the World Wide Leader in Sports network. The Bill Rasmussen story was well known to employess back then, I hope it still is. As a new employee I was trained by several longer term employess. Often times there would be downtime and we would chat. Invariably the story of how ESPN got its start would come up and the tale of a man with a simple dream would be told.
It seemed everyone knew the story or at least an abbreviated version of it. There was great pride in the telling of the story, engendering loyalty and respect. ESPN rose from first just local sports and the unheard of spelling bee to the undeniable leader in sports news.
What's your company's history. Find and tell it as new employees are onboarded. It will create an instant connection.
Wednesday, August 12, 2009
Business Storytelling: Harvey Mackay Again
I just read an article by Harvey Mackay in the Hartford Business Journal. Once again he expressed how he uses stories to make his business point. In this article he was talking about customer service, or more accurately the lack of customer service.
He told a story of a bank that was stingy and would only validate parking if you were making a deposit. The man was making a withdrawal and the teller and manager refused to validate. So the customer, instead of withdrawing $100 withdrew 1 million dollars. The next day he returned and withdrew another million dollars to deposit in the bank across the street.
Penny wise, pound foolish? Or is it just not getting to know your customers? Or maybe it is having strict rules that really don't make a lot of sense. If you want someone's business it can't be all about you (deposits), it has to be about them.
Stories stick and are powerful for teaching the correct customer service values.
He told a story of a bank that was stingy and would only validate parking if you were making a deposit. The man was making a withdrawal and the teller and manager refused to validate. So the customer, instead of withdrawing $100 withdrew 1 million dollars. The next day he returned and withdrew another million dollars to deposit in the bank across the street.
Penny wise, pound foolish? Or is it just not getting to know your customers? Or maybe it is having strict rules that really don't make a lot of sense. If you want someone's business it can't be all about you (deposits), it has to be about them.
Stories stick and are powerful for teaching the correct customer service values.
Sunday, August 2, 2009
Business Storytelling: Free Publicity
There is a program on locally in CT called Roadside Stories. The host covers all kinds of crazy stories but then sometimes he just sits by the side of the road with signs that say "Everyone has a story to tell", "Stop and tell us your story".
Tonight he was in Old Lyme CT waiting for someone to stop. The show was filmed in January on one of the coldest days the State had seen but still he sat there for a long time waving to passersby before someone finally stopped. A very smart business woman.
Her shop was across the street and when she saw the host outside with the cameras she came over to tell her story. We got to hear her story but she also got free publicity for her fish market.
Don't be afraid to tell the story of your business. You never know who the story will resonate with creating selling opportunities.
Tonight he was in Old Lyme CT waiting for someone to stop. The show was filmed in January on one of the coldest days the State had seen but still he sat there for a long time waving to passersby before someone finally stopped. A very smart business woman.
Her shop was across the street and when she saw the host outside with the cameras she came over to tell her story. We got to hear her story but she also got free publicity for her fish market.
Don't be afraid to tell the story of your business. You never know who the story will resonate with creating selling opportunities.
Tuesday, July 28, 2009
Business Storytelling: The Story in Your Mind
Another tidbit of wisdom Kody Bateman, founder of SendOutCards.com, shared with us Saturday at a Treat 'em Right Seminar was the "story in your is the story of your life." He returned to that theme numerous times throughout the day each time emphasizing that what you think about and dream about becomes a reality.
If you see your business struggling or losing money that is the story you tell yourself and sooner or later the story in your mind becomes your reality. If you play the story of a successful business in your mind well, eventually that will be the story of your life.
Keep the stories you tell yourself positive and future focused and watch your business live up to those stories.
If you see your business struggling or losing money that is the story you tell yourself and sooner or later the story in your mind becomes your reality. If you play the story of a successful business in your mind well, eventually that will be the story of your life.
Keep the stories you tell yourself positive and future focused and watch your business live up to those stories.
Monday, July 27, 2009
Business Storytelling: A Story Behind Everything
This past Saturday I attended a Treat 'em Right Seminar. Kody Bateman the founder of SendOutCards.com spoke at length and almost always in story format. He told some wonderfully touching stories with humor and emotion. Every time he started to tell us about a new feature or why things developed the way they did for the company he said let me tell you the story behind it because there is "a story behind everything you do."
Those are important words to remember. If you can tell the story it helps define what your business really stands for. Stay true to the story of your business and your business will flourish. If you forget the story of why you started the business and what the early days were like you may forget why the business was important to you and lose drive. Never a good thing for a business owner.
Those are important words to remember. If you can tell the story it helps define what your business really stands for. Stay true to the story of your business and your business will flourish. If you forget the story of why you started the business and what the early days were like you may forget why the business was important to you and lose drive. Never a good thing for a business owner.
Friday, July 24, 2009
Telling Stories Leads to Business
More than once I have found that when I tell someone a story about something I have done recently with a client it generates interest and I end up picking up another client.
It happened again this morning. I was talking with a colleague about some work I had recently done with a client, in essence telling a story. The proverbially light bulb went off over her head and she realized that I could help her in the same way. Now I've known this colleague for awhile but she had never been exposed to that piece of my business. If I had not been telling the story of how I got my client, what I had done for her and how she is now better off for my help I don't think my colleague would have ever thought of hiring me.
We tell stories all the time, formally and informally. You never know when one of these narratives will spark just the right thought and ultimately benefit you. Keep telling interesting stories.
It happened again this morning. I was talking with a colleague about some work I had recently done with a client, in essence telling a story. The proverbially light bulb went off over her head and she realized that I could help her in the same way. Now I've known this colleague for awhile but she had never been exposed to that piece of my business. If I had not been telling the story of how I got my client, what I had done for her and how she is now better off for my help I don't think my colleague would have ever thought of hiring me.
We tell stories all the time, formally and informally. You never know when one of these narratives will spark just the right thought and ultimately benefit you. Keep telling interesting stories.
Monday, July 20, 2009
Storytelling and Jeopardy?
What a nice surprise this evening as I watched Jeopardy. One of the categories was "Storytellers". You know I watched to see what the answers would be. No surprise, all the answers dealt with authors. It spanned from the classics to pop type authors.
Stories come in all forms, written, oral, short, epic. I was glad to see storytellers as a category be recognized on Jeopardy. Take a moment today and recognize the storytellers in your life.
Stories come in all forms, written, oral, short, epic. I was glad to see storytellers as a category be recognized on Jeopardy. Take a moment today and recognize the storytellers in your life.
Sunday, July 12, 2009
Social Media and stories
This weekend I was reading a newspaper article on the importance of the social media sites to business marketing. The University of Connecticut is making use of blogs, twitter, Facebook and others to keep students and faculty informed. Karen Grava, a UCONN spokesperson says "We need to tell our story more than ever before because other people are not telling it for us as much."
It is all about the story! Are you using stories on your web, blogs, Facebook and Twitter? If you are not telling your story no one else is either. It's a challenge to make a 140 character story but it's worth it, micro stories are powerful.
It is all about the story! Are you using stories on your web, blogs, Facebook and Twitter? If you are not telling your story no one else is either. It's a challenge to make a 140 character story but it's worth it, micro stories are powerful.
Thursday, July 9, 2009
Lawyers use stories
The following article was sent to me and I found it fascinating, lawyers admitting to telling stories to win. Actually the article is very good and focuses on the importance of telling stories from different perspectives. That's a great way to see holes in your arguments as well as learning to walk in someone elses shoes for awhile.
Here is the link. http://westallen.typepad.com/idealawg/2009/07/little-red-riding-hood-was-no-victim-the-wolf-was-framed.html
Here is the link. http://westallen.typepad.com/idealawg/2009/07/little-red-riding-hood-was-no-victim-the-wolf-was-framed.html
Wednesday, July 8, 2009
More Blogs on Stories in Business
A colleague of mine just sent this link to a discussion on storytelling in business. Interesting article, short, with some good follow up comments. Stories in business are indeed growing. Tell, connect, sell.
http://blogs.bnet.com/mba/?p=923&tag=homeCar
http://blogs.bnet.com/mba/?p=923&tag=homeCar
Tuesday, July 7, 2009
Tell Your Own Story
This past weekend I spent some time with family. My brother-in-law's brother-in-law cornered me. He said, "You're a storyteller, I have a funny story that I bet you will like. If you like it you probably can use it somehow and improve it and tell it even better than I can."
I hear this all the time and then I hear a funny, touching, interesting story. This weekend was no different. The story was quite humorous, told fairly well. Some of it was funny because I know the person and know how out of his comfort zone he was in the story. Some of it was just plain funny no matter who it would have happened to.
I'm sure I can tell the story and get a laugh or two but it definitely will not be the same because it is not my story. You are the best teller of your stories. Others might be able to retell the story but unless they study the story a lot they will miss the emotional connection that you have and that makes it that much more interesting coming from you. Don't give away your story, tell it yourself proudly.
I hear this all the time and then I hear a funny, touching, interesting story. This weekend was no different. The story was quite humorous, told fairly well. Some of it was funny because I know the person and know how out of his comfort zone he was in the story. Some of it was just plain funny no matter who it would have happened to.
I'm sure I can tell the story and get a laugh or two but it definitely will not be the same because it is not my story. You are the best teller of your stories. Others might be able to retell the story but unless they study the story a lot they will miss the emotional connection that you have and that makes it that much more interesting coming from you. Don't give away your story, tell it yourself proudly.
Wednesday, July 1, 2009
The List
I was doing a bit of spring cleaning today and came across a handout I received at a Toastmasters meeting. The excerpt comes from Robert Fulghum's "What on Earth Have I Done". On page 65 he starts a list he calls Conversation Lifeboats. Basically it is a list of opening lines for when you are thrown in with strangers and don't know how to break the ice. A great list for wary networkers.
What I particularly liked was at the end he says "Everybody has a story to tell and a willingness to tell it if asked. Everybody knows things you don't know, but wish you did." Remember this, people are willing to talk but you have to ask and then show a willingness to listen. This goes for those tight lipped teenagers and seniors who seem to sit quietly by. Ask and you shall receive. In this case you may receive some wonderful information, fun and connections to others.
What I particularly liked was at the end he says "Everybody has a story to tell and a willingness to tell it if asked. Everybody knows things you don't know, but wish you did." Remember this, people are willing to talk but you have to ask and then show a willingness to listen. This goes for those tight lipped teenagers and seniors who seem to sit quietly by. Ask and you shall receive. In this case you may receive some wonderful information, fun and connections to others.
Monday, June 29, 2009
Stories for Fundraising
Some time ago a colleague sent her normal weekly news notes but with a twist. This one time instead of talking about her expertise topic she talked about her grandson's diabetes. She explained his need to test his sugars 4-5 times a day and that now he no longer needs to take insulin shots because of a computerized pump he wears around his waist.
She crafted the short (about 6 lines) story to educate and pluck our heart strings just a bit. Her last line is about the advances made so far to allow the pump but that more are needed so that her grandson can be like other children sneaking chips, or licking the frosting bowl when Ahma is making a cake.
She then had a short plea to get involved with juvenile diabetes and help raise funds for research. Beautiful, she captured our attention with the story, educated us to the need, touched us emotionally and then had a call to action. Great example for any persuassive piece. Don't forget the story but keep it short and engaging.
She crafted the short (about 6 lines) story to educate and pluck our heart strings just a bit. Her last line is about the advances made so far to allow the pump but that more are needed so that her grandson can be like other children sneaking chips, or licking the frosting bowl when Ahma is making a cake.
She then had a short plea to get involved with juvenile diabetes and help raise funds for research. Beautiful, she captured our attention with the story, educated us to the need, touched us emotionally and then had a call to action. Great example for any persuassive piece. Don't forget the story but keep it short and engaging.
Friday, June 26, 2009
The Universality of Story
In the most recent edition of Speaker, magazine publication of the National Speakers Association, I found a great quote. In the article "A Positive Outlook" Suzie Humphreys is being interviewed about her business. She relays a situation that occurred to her during one of her presentations, she became ill and had to leave the stage. When she returned she told the audience why she had run out "they howled with laughter". Her wrap up quote is from Rembrandt, "That which is most personal is most universal."
This is the very point I make with many clients. It they are willing to tell a personal story they will connect with any audience. The American Idol like show now playing in Arab countries proves that we humans are more alike than we are different. Our basic human experiences will connect us. Think about that the next time you are looking for a story to include in a presentation. Keep it simple and enjoy the camaraderie it engenders.
This is the very point I make with many clients. It they are willing to tell a personal story they will connect with any audience. The American Idol like show now playing in Arab countries proves that we humans are more alike than we are different. Our basic human experiences will connect us. Think about that the next time you are looking for a story to include in a presentation. Keep it simple and enjoy the camaraderie it engenders.
Wednesday, June 24, 2009
CEO Storyteller
Here is a link to an online article from Forbes about the importance of CEO's being good storytellers. I'm not talking about make believe stories but the ones that legends are built on.
http://www.forbes.com/2009/06/15/ceo-storytelling-communication-leadership-ceonetork-varghese.html
A CEO with a good story will inspire and unite his company. So what's your story?
http://www.forbes.com/2009/06/15/ceo-storytelling-communication-leadership-ceonetork-varghese.html
A CEO with a good story will inspire and unite his company. So what's your story?
Tuesday, June 23, 2009
Another invitation to tell your story
In past posts I've talked about different companies that are collecting stories from customers to use in their marketing efforts. Well the trend seems to be continuing. Last week an update from my health carrier included a blurb "Tell your inspiring story". The publication is collecting personal health and wellness victory stories.
It's never too late to incorporate more stories in your marketing, team building or presentations. Stories evoke emotions making your message memorable, stories stick!
It's never too late to incorporate more stories in your marketing, team building or presentations. Stories evoke emotions making your message memorable, stories stick!
Monday, June 22, 2009
There's always a story
In the last post I included a message from Chris Clark-Epstein. She had a quote from the show Castle "There's always a story - you just have to find it". I loved her whole message but this line from the TV show resonated because of my work. So often I am working with individuals who feel they have no story.
I think they mostly feel like that after they have heard some amazing story of the underdog triumphing. We all have important stories, maybe not as dramatic as climbing Mt. Everest but important nonetheless. Our stories of everyday success are actually more valuable because far more people can relate to them. Yeah we all love a good tale but relating to the everyday champion is easier.
Remember that the next time you are asked to tell your story. Your experiences matter.
I think they mostly feel like that after they have heard some amazing story of the underdog triumphing. We all have important stories, maybe not as dramatic as climbing Mt. Everest but important nonetheless. Our stories of everyday success are actually more valuable because far more people can relate to them. Yeah we all love a good tale but relating to the everyday champion is easier.
Remember that the next time you are asked to tell your story. Your experiences matter.
Sunday, June 21, 2009
Thinking for a Change
Well, after I congratulated myself for a year of blogging I went silent. Not on purpose, just busy. This past week though I knew I had to break my silence.
Chris Clark-Epstein sends a short, wisdom filled e-note regularly. I read them all because they are short and so insightful. This week's message was particulary relevant. Here it is in its entirety, with all of her contact information.
I love thinking about the power of stories. From my granddaughter Josie's opening "One upon a time" to grandson Elroy's, "Let's do an imagine" they remind me that making a story helps find order in our world whether we're little or grown-up. Catching up on some shows stored on my DVR while ironing brought me to this line in an episode of Castle.
"There's always a story - you just have to find it."
Maybe the next change you face needs a story to give it perspective. It's there, you just have to find it. Let me know if I can help.
--------------------------------------------------------------------------------
Chris Clarke-Epstein, CSP
People can change when they find the personal motivation to do it!
www.Change101.com
To communicate directly with Chris: Chris@Change101.com
To learn more about what Chris can do for your organization, call 888-840-0930 or email Stel@Change101.com
Chris Clark-Epstein sends a short, wisdom filled e-note regularly. I read them all because they are short and so insightful. This week's message was particulary relevant. Here it is in its entirety, with all of her contact information.
I love thinking about the power of stories. From my granddaughter Josie's opening "One upon a time" to grandson Elroy's, "Let's do an imagine" they remind me that making a story helps find order in our world whether we're little or grown-up. Catching up on some shows stored on my DVR while ironing brought me to this line in an episode of Castle.
"There's always a story - you just have to find it."
Maybe the next change you face needs a story to give it perspective. It's there, you just have to find it. Let me know if I can help.
--------------------------------------------------------------------------------
Chris Clarke-Epstein, CSP
People can change when they find the personal motivation to do it!
www.Change101.com
To communicate directly with Chris: Chris@Change101.com
To learn more about what Chris can do for your organization, call 888-840-0930 or email Stel@Change101.com
Sunday, May 31, 2009
One Year Anniversary
Time sure does fly. May 08 I decided to start a blog because I found that I continually stumbled on great references to story use in business. Collecting all this information and then putting it in a newsletter that would be produced far less frequently seemed to go against trends being set in the business world.
What I have found is that some months I stumble on lots of references to story and finding topics to write on for the blog is easy. Other times I get busy and the topics don't seem quite as obvious. Nevertheless I have found writing the blog helpful to communicating information on the importance of story in our lives, business and personal.
I hope you will continue to read the blog as I continue to find various and creative ways people are connecting through the power of story.
What I have found is that some months I stumble on lots of references to story and finding topics to write on for the blog is easy. Other times I get busy and the topics don't seem quite as obvious. Nevertheless I have found writing the blog helpful to communicating information on the importance of story in our lives, business and personal.
I hope you will continue to read the blog as I continue to find various and creative ways people are connecting through the power of story.
Thursday, May 28, 2009
Oral Histories
I just finished reading an article about Gen Yers and their need for speed and short messages. The article was in a speakers magazine and addressed the issue of keeping keynotes short and to the point.
This morning I was thinking about the very same thing. I've been working with my Alma Mater collecting oral histories from alumni at reunion weekend. I had been wondering why people telling their stories is growing in popularity. Was it because of organizations like Story Corps, was it because recording and storing is so easy now, was it because of families spread around the world?
Maybe it is none of these. Maybe it has more to do with the stated mindset of Gen Yers. No time to read lengthy articles or to listen to long stories but keep them short and easily accessible, say on Ipods and the stories get attention. Oral stories that most people tell are anecdotal in form and generally short. Maybe the new focus on brevity will continue the revival of collecting oral histories.
This morning I was thinking about the very same thing. I've been working with my Alma Mater collecting oral histories from alumni at reunion weekend. I had been wondering why people telling their stories is growing in popularity. Was it because of organizations like Story Corps, was it because recording and storing is so easy now, was it because of families spread around the world?
Maybe it is none of these. Maybe it has more to do with the stated mindset of Gen Yers. No time to read lengthy articles or to listen to long stories but keep them short and easily accessible, say on Ipods and the stories get attention. Oral stories that most people tell are anecdotal in form and generally short. Maybe the new focus on brevity will continue the revival of collecting oral histories.
Tuesday, May 19, 2009
The Hamster Revolution
Last week someone suggested "The Hamster Revolution" to me since I am marketing a business writing class. The book is a bit of a departure for this blog about story since its main focus is about managing email. It is a fast read, only 120 pages, but it is not the length alone that makes this book so readable.
The authors liken email overload to professionals on a hamster wheel,working hard but getting no where. All the lessons are explained through conversations between Harold, an HR professional, and his info coach. The book follows the life of Harold as he learns the new email system. Easy reading because it is written as a story, not a text book.
Don't get me wrong, it is a story but there is lots of substance. The authors masterfully weave in numerous facts and figures on the lack of productivity due to poorly written and excessive emails. Every business person who feels overwhelmed by the volume of email needs to read this book and get 15 days a year back (their estimate based on an average of 50 emails daily).
The authors liken email overload to professionals on a hamster wheel,working hard but getting no where. All the lessons are explained through conversations between Harold, an HR professional, and his info coach. The book follows the life of Harold as he learns the new email system. Easy reading because it is written as a story, not a text book.
Don't get me wrong, it is a story but there is lots of substance. The authors masterfully weave in numerous facts and figures on the lack of productivity due to poorly written and excessive emails. Every business person who feels overwhelmed by the volume of email needs to read this book and get 15 days a year back (their estimate based on an average of 50 emails daily).
Tuesday, May 5, 2009
More on Goldilocks on Management
I've made some progress through the book and I'm still a bit disappointed at the way the fairy tales are portrayed. I do however truly enjoy the real life examples that are used with each fairy tale. In some cases I feel the authors are stretching the fairy tale trying to make it fit. If they had just written the book using the real life examples with the moral spelled out I think the book would have been better for me.
I did however find one tale so far that I like the adaptation and use, The Ugly Duckling. They stayed true to the original tale and explored the problems of an employee who is not in the right job, a true misfit. And of course like the ugly duckling when the employee is in the right environment he blooms in to a beautful useful swan.
Still more to read so I will let give you a final wrap up when I'm all done.
I did however find one tale so far that I like the adaptation and use, The Ugly Duckling. They stayed true to the original tale and explored the problems of an employee who is not in the right job, a true misfit. And of course like the ugly duckling when the employee is in the right environment he blooms in to a beautful useful swan.
Still more to read so I will let give you a final wrap up when I'm all done.
Monday, April 27, 2009
28th Connecticut Storytelling Festival
This past weekend was the 28th Annual Connecticut Storytelling Festival in New London, Connecticut. It was one of the best in a long time. Jay O'Callahan was our headliner. If you have never seen Jay perform you are missing a true master of words. His stories are easy to follow and delightful to the ear and imaginations as he weaves the tale full of similes and metaphors.
Jay was not the only reason the festival was successful there were several extremely accomplished tellers. The weather was energizing and the performances and workshops were invigorating.
The Storytelling Festival takes place the last weekend in April every year, mark your calendars and plan on attending next year. Check out the website, www.connstorycenter.org for information, details for next year will be posted at the end of this year. In the meantime check out Jay O'Callahan's website and, if at all possible, go see him live.
Jay was not the only reason the festival was successful there were several extremely accomplished tellers. The weather was energizing and the performances and workshops were invigorating.
The Storytelling Festival takes place the last weekend in April every year, mark your calendars and plan on attending next year. Check out the website, www.connstorycenter.org for information, details for next year will be posted at the end of this year. In the meantime check out Jay O'Callahan's website and, if at all possible, go see him live.
Tuesday, April 21, 2009
Goldilocks on Management
Right after my podcast on storytelling uses in business a friend sent me a book, Goldilocks on Management. I had never heard of the book by Gloria Gilbert Mayer and Thomas Mayer but was excited to see what they had to say. Flipping through the book my excitement increased as a I saw they used many of the same well known tales that I have used to make business points.
I read the introduction, we were on the same page, my excitement grew. Their theories and beliefs were similar to mine. I have not finished the book yet and will update this blog as I read along but my hot start cooled some when I read the first tale in the book, Little Red Riding Hood.
It was not what I had hoped for; it was more of a parody. I prefer to take the tale and find the lesson within it changing little. On an earlier blog posting I gave an example using the Emperor's New Clothes. I guess you might say that I am a bit of a purist and prefer to see the lesson as close to the original as possible. Of course that does not mean my way is the only way or even the best way. The Mayer's book may turn out to be just as powerful. I'll let you know as I read along.
Happily ever After
Carol
I read the introduction, we were on the same page, my excitement grew. Their theories and beliefs were similar to mine. I have not finished the book yet and will update this blog as I read along but my hot start cooled some when I read the first tale in the book, Little Red Riding Hood.
It was not what I had hoped for; it was more of a parody. I prefer to take the tale and find the lesson within it changing little. On an earlier blog posting I gave an example using the Emperor's New Clothes. I guess you might say that I am a bit of a purist and prefer to see the lesson as close to the original as possible. Of course that does not mean my way is the only way or even the best way. The Mayer's book may turn out to be just as powerful. I'll let you know as I read along.
Happily ever After
Carol
Thursday, April 9, 2009
The 28th Annual Connecticut Storytelling Festival
On April 24, 25, and 26 the Connecticut Storytelling Center will be presenting the 28th Annual Connecticut Storytelling Festival at Connecticut College in New London, Connecticut. If you are in the area please do try to stop by and attend as least some of the events. Tickets are available for the whole weekend or for individual events. For a complete listing of events, times and performers go to www.connstorycenter.org.
I hope to see you there. And if you do come be sure to mention my name, Carol Mon, and ask for a 25% discount on the tickets.
I hope to see you there. And if you do come be sure to mention my name, Carol Mon, and ask for a 25% discount on the tickets.
Wednesday, April 8, 2009
Working Stories Conference
THE NINTH ANNUAL INTERNATIONAL STORYTELLING WEEKEND is taking place next weekend in Washington D.C. For more information on the dates, times, costs, and contents check out the website for Golden Fleece, storyatwork.com. Some of the best in the business will be there to share their knowledge.
Tuesday, April 7, 2009
Applying Folk and Fairy Tales to Business
I wrote the following entry for the storytellingwithchildren blog but I would like to display it here for ease. I was interviewed on this topic on a podcast recorded on April 6, 2009. It will be available shortly for downloading at www.storytellingwithchildren.com
Why tell stories to our children? Because it helps prepare them for life. An added benefit though, is we re-learn the important lessons within each tale. This reminds me of Robert Fulghum’s book “All I Really Need to Know I Learned in Kindergarten.” Definitely true if someone read or told you stories during your formative years.
Folk and fairy tales are full of values and morals that we learn through repetition. Generally, as children we don’t stop to think what moral is being taught we are just enjoying the story for entertainment. The characters in the story model good or bad behavior and we see the consequences of their actions. Without receiving a lecture from parents we learn appropriate behavior.
As an adult storyteller I am often re-learning and telling favorite childhood stories. A funny thing happened; I started seeing all kinds of lessons in the stories that could be applied to the business world. My favorite example is Hans Christian Andersen’s “The Emperor’s New Clothes.” The Emperor is like so many executives I have met, they intimidate those who work for them. Information does not flow freely and eventually the executive finds himself parading around in only his underwear.
I work with all kinds of business people now and try to get them to understand stories are not just for kids. We need to remember these stories, learn from them and apply them to our current situation. Business people see the tales as frivolous and a waste of time, they want to learn from “real” business situations experienced by colleagues so that they can learn from them. So, you tell them the story of the Emperor and change his title to Executive Vice President. The tailors become consultants selling services, the courtiers are direct reports. The consultants fool the EVP and although the employees see it they fear the EVP’s reaction if they speak out against the consultants. Eventually the consultants leave town and the EVP finds a huge bill with nothing to show for it.
Did the story really have to change to be accepted? Unfortunately the answer is probably yes and not just because of prejudice (stories are for children’s entertainment). Something we have in kindergarten that is destroyed in many of as we go through school is an imagination. Business people lack the imagination to see how the lesson in The Emperor’s New Clothes can be applied to them.
More on imagination in business on future posts.
Why tell stories to our children? Because it helps prepare them for life. An added benefit though, is we re-learn the important lessons within each tale. This reminds me of Robert Fulghum’s book “All I Really Need to Know I Learned in Kindergarten.” Definitely true if someone read or told you stories during your formative years.
Folk and fairy tales are full of values and morals that we learn through repetition. Generally, as children we don’t stop to think what moral is being taught we are just enjoying the story for entertainment. The characters in the story model good or bad behavior and we see the consequences of their actions. Without receiving a lecture from parents we learn appropriate behavior.
As an adult storyteller I am often re-learning and telling favorite childhood stories. A funny thing happened; I started seeing all kinds of lessons in the stories that could be applied to the business world. My favorite example is Hans Christian Andersen’s “The Emperor’s New Clothes.” The Emperor is like so many executives I have met, they intimidate those who work for them. Information does not flow freely and eventually the executive finds himself parading around in only his underwear.
I work with all kinds of business people now and try to get them to understand stories are not just for kids. We need to remember these stories, learn from them and apply them to our current situation. Business people see the tales as frivolous and a waste of time, they want to learn from “real” business situations experienced by colleagues so that they can learn from them. So, you tell them the story of the Emperor and change his title to Executive Vice President. The tailors become consultants selling services, the courtiers are direct reports. The consultants fool the EVP and although the employees see it they fear the EVP’s reaction if they speak out against the consultants. Eventually the consultants leave town and the EVP finds a huge bill with nothing to show for it.
Did the story really have to change to be accepted? Unfortunately the answer is probably yes and not just because of prejudice (stories are for children’s entertainment). Something we have in kindergarten that is destroyed in many of as we go through school is an imagination. Business people lack the imagination to see how the lesson in The Emperor’s New Clothes can be applied to them.
More on imagination in business on future posts.
Tuesday, March 31, 2009
Podcast Interview
I will be interviewed on Monday April 6th on the Art of Storytelling with Children with host Eric James Wolf. We will be discussing applying folk and fairy tales in business. I've posted a short discussion of the topic on the blog, www.storytellingwithchildren.com. Check it out and join us Monday. Here are the details to get in on the recording of the podcast.
Dial Number 218-936-3860
Access Code 5679691#
We will start at 8:00PM eastern time and run for one hour.
Dial Number 218-936-3860
Access Code 5679691#
We will start at 8:00PM eastern time and run for one hour.
Saturday, March 28, 2009
Movie Trailers in 30 seconds
One final note here from the book "Made to Stick" by Chip and Dan Heath. In the book they refer to the movie trailers that are made to stick. Producers want you to remember the movie and anticpate its release so that you will go see it as soon as possible. By following the S.U.C.C.E.S.S. steps outline by the Heath Brothers trailers can be very sticky.
What I found interesting about this point is the ability to condense a two hour movie into a 30-60 second summary. Frequently clients balk at using customer stories in their elevator pitch because "you can't tell a story in 30 seconds". Movie studios have been proving that wrong for a long time. Yes it takes some work, yes it takes some practice, yes it is worth it! Stories are memorable and if you are not making your introductions memorable why attend networking events.
Craft a good 30 second client story and people will remember you.
What I found interesting about this point is the ability to condense a two hour movie into a 30-60 second summary. Frequently clients balk at using customer stories in their elevator pitch because "you can't tell a story in 30 seconds". Movie studios have been proving that wrong for a long time. Yes it takes some work, yes it takes some practice, yes it is worth it! Stories are memorable and if you are not making your introductions memorable why attend networking events.
Craft a good 30 second client story and people will remember you.
Wednesday, March 25, 2009
SUCCESS from Made to Stick
In "Made to Stick" by Chip and Dan Heath the acronym SUCCESS is introduced early and carried throughout the book. In fact the second half of the book is dedicated to explaining and demonstrating each one of the letters in the acronym.
S - Simple
U - Unexpected
C - Concrete
C - Credible
E - Emotional
S - Story
The whole concept makes so much sense that I didn't even have to go back and review what SUCCESS stood for, I remebered. Obviously it was the Story piece that really caught my eye but after reading about the others it all is important to include in your marketing message to make it stick.
Review your marketing message and make sure each one of these six criteria exist and your message will be memorable.
S - Simple
U - Unexpected
C - Concrete
C - Credible
E - Emotional
S - Story
The whole concept makes so much sense that I didn't even have to go back and review what SUCCESS stood for, I remebered. Obviously it was the Story piece that really caught my eye but after reading about the others it all is important to include in your marketing message to make it stick.
Review your marketing message and make sure each one of these six criteria exist and your message will be memorable.
Sunday, March 22, 2009
More tidbits from Made To Stick
Frequently when I work with clients they express concern about my knowledge of their businesses. They usually feel the need to give me background information. I usually discourage this and always have to explain it because the client doesn't see how I could help them with stories if I don't know the business.
Chip and Dan Heath summed it up beautifully in their book "Made to Stick". They call it the Curse of Knowledge. Sometimes we know too much about our subject matter to be able to step back and look at it objectively and create the best marketing communications. Jargon is one of the biggest culprits here. People tend to fall into jargon without even realizing it. Most listeners/readers will never stop and ask what you mean, my guess is because of fear of looking stupid.
I always encourage those working on stories for marketing to run the stories by someone outside of the business and ask for feedback, did it make sense, was it complete, did it leave questions unanswered. Usually we are too close to the subject, Curse of Knowledge, to effectively edit our own work.
The more of an expert you are in your profession the more you need an outsider to help bring fresh eyes to your work.
Chip and Dan Heath summed it up beautifully in their book "Made to Stick". They call it the Curse of Knowledge. Sometimes we know too much about our subject matter to be able to step back and look at it objectively and create the best marketing communications. Jargon is one of the biggest culprits here. People tend to fall into jargon without even realizing it. Most listeners/readers will never stop and ask what you mean, my guess is because of fear of looking stupid.
I always encourage those working on stories for marketing to run the stories by someone outside of the business and ask for feedback, did it make sense, was it complete, did it leave questions unanswered. Usually we are too close to the subject, Curse of Knowledge, to effectively edit our own work.
The more of an expert you are in your profession the more you need an outsider to help bring fresh eyes to your work.
Thursday, March 19, 2009
Made To Stick
In some senses I feel like a Johnny Come Lately having just finished reading "Made To Stick" by Chip and Dan Heath. I thoroughly enjoyed the book and learned a lot. If you have not read the book yet I highly recommend it.
This post and several others will reference the book and share with you some of the insights the brothers expressed and that I thought were particularly relevant to business stories.
Here is the first nugget. About 3/4 of the way through they write about an experiment conducted to gauge people's responses to pleas for donation. The results proved Mother Theresa was right "If I look at the mass, I will never act. If I look at the one, I will."
The lesson for non-profits or anyone seeking donations is to remember what Mother Theresa said. If you ask for a group in need or a large problem responses are lower than if you tell a story about one person who needs help. The conclusion the brothers make "When it comes to our hearts, one individual trumps the masses."
Researchers surmised that "If people felt overwhelmed by the scale of the problem, their small donations might have seemed meaningless." Please keep that in mind as you write appeal letters, prepare phone scripts or prepare oral presentations. Keep the problem manageable and people will be more likely to donate.
It kind of feels like it is going against logic. Shouldn't we let others know about the magnitude of the problem? Well based on this research the answer is no. We relate one to one not one to many so keep that in mind when you prepare your communications.
This post and several others will reference the book and share with you some of the insights the brothers expressed and that I thought were particularly relevant to business stories.
Here is the first nugget. About 3/4 of the way through they write about an experiment conducted to gauge people's responses to pleas for donation. The results proved Mother Theresa was right "If I look at the mass, I will never act. If I look at the one, I will."
The lesson for non-profits or anyone seeking donations is to remember what Mother Theresa said. If you ask for a group in need or a large problem responses are lower than if you tell a story about one person who needs help. The conclusion the brothers make "When it comes to our hearts, one individual trumps the masses."
Researchers surmised that "If people felt overwhelmed by the scale of the problem, their small donations might have seemed meaningless." Please keep that in mind as you write appeal letters, prepare phone scripts or prepare oral presentations. Keep the problem manageable and people will be more likely to donate.
It kind of feels like it is going against logic. Shouldn't we let others know about the magnitude of the problem? Well based on this research the answer is no. We relate one to one not one to many so keep that in mind when you prepare your communications.
Monday, March 2, 2009
Robert McKee Interview
One of the listservs I subscribe to sent a post with copy of an interview conducted with Robert McKee, a screenwriting guru. Mr. McKee offers classes on the art of story and screenwriting. I've read interviews with Mr. McKee before and conintue to be impressed with his vast knowledge of story and his ability to cut through to the core, aswering questions in a straight forward educational way.
One such question and answer really caught my eye, it is below. I humbly agree with him, the story principles are essentially the same, the style and manner of delivery is what has changed.
Q: Do you see the art of story via screenwriting evolving over the
decades, and if so, how?
Robert McKee: No. Tastes and trends come and go, but the essential art
of story has not changed since Cro-Magnon storytellers sat their
tribes around the fire and held them slack-jawed with tales of the
hunt. Personally, I wish filmmaking would devolve from the nervous cut-
cut-cut move-move-move herky-jerky camera of today back to the
expressively lit, framed, fluid images of the past. Too many
contemporary directors seem inflicted with HADD.
One such question and answer really caught my eye, it is below. I humbly agree with him, the story principles are essentially the same, the style and manner of delivery is what has changed.
Q: Do you see the art of story via screenwriting evolving over the
decades, and if so, how?
Robert McKee: No. Tastes and trends come and go, but the essential art
of story has not changed since Cro-Magnon storytellers sat their
tribes around the fire and held them slack-jawed with tales of the
hunt. Personally, I wish filmmaking would devolve from the nervous cut-
cut-cut move-move-move herky-jerky camera of today back to the
expressively lit, framed, fluid images of the past. Too many
contemporary directors seem inflicted with HADD.
Saturday, February 28, 2009
Whoever Tells the Best Story Wins
Anthony Hopkins has the best line in the Amistad movie, "Whoever tells the best story wins." He says this to Morgan Freeman's character as they debate how to win the freedom of the Amistad slaves. Besides being a great movie for numerous other reasons the fact that John Quincy Adams (Anthony Hopkins character) so completely understood that the best way to persuade people, juries, judges is to tell the best story is a bonus.
Remember those words when you are trying to persuade, motivate or connect. Whoever tells the best story WINS! This goes beyond just having the best story, you must be able to TELL it, orally or in writing. Those on the Amistad had a compelling story but until they found a translator and told the story they were not winning.
All of our stories are not on the same magnitude as the Amistad but learn to tell your story in the best way possible.
Remember those words when you are trying to persuade, motivate or connect. Whoever tells the best story WINS! This goes beyond just having the best story, you must be able to TELL it, orally or in writing. Those on the Amistad had a compelling story but until they found a translator and told the story they were not winning.
All of our stories are not on the same magnitude as the Amistad but learn to tell your story in the best way possible.
Thursday, February 26, 2009
Leading by a Tale
The title of this post is actually the title of an article from the Toastmasters Interantional monthly magazine. The article was authored by Caren Neile, Ph.D, ATMS/CL. In this article Caren talks about her experience trying to convince business professors of the importance of story to business communications. Fortunately she did not give up but recognized the numerous profitable companys who do use story with a purpose.
If you can get a copy of the magazine and the article it is worth reading. It is a quick read and covers not only numerous reference materials but also covers the many ways leaders can use stories.
One interesting point that Ms. Neile makes is that we all tell stories and it comes naturally to us, however some of us are better at it than others. I beleive it is a skill that can be learned through practice and the learning curve can be shortened by finding an accomplished storyteller to mentor you through the process. There are lots of storytellers who can help if you are serious about improving. Find one at the national storytelling site or numerous other state sites. Do a search on coporate storytellers and you will find a host of tellers ready to help hone your skills.
Carol Mon
Story Professional
If you can get a copy of the magazine and the article it is worth reading. It is a quick read and covers not only numerous reference materials but also covers the many ways leaders can use stories.
One interesting point that Ms. Neile makes is that we all tell stories and it comes naturally to us, however some of us are better at it than others. I beleive it is a skill that can be learned through practice and the learning curve can be shortened by finding an accomplished storyteller to mentor you through the process. There are lots of storytellers who can help if you are serious about improving. Find one at the national storytelling site or numerous other state sites. Do a search on coporate storytellers and you will find a host of tellers ready to help hone your skills.
Carol Mon
Story Professional
Monday, February 23, 2009
More Marketing Stories
This weekend, during the Oscars, I saw an ad for True North snacks, powerful and memorable. Why? The ad starts with a person telling a story of something that is important to her. In one it was a woman telling us how she started Inspiration Cafe, a restaurant for the homeless, serving them with respect and dignity. She tells this story with a lot of passion. When the story is done an announcer is heard saying Lisa finds her true north in helping the homeless, we find ours turning an ordinary nut into an extraordianry snack.
You can see this commercial and others at the web site for True North snacks. They had run a contest for stories and have collected over 2000. We all have a story to tell and smart marketers know how to use them to get their point across in an engaging and entertaining way.
Do you use stories? Think about how you can use stories more effectively to win market share. They can be your stories or your customer stories. It doesn't really matter. Remember to make your message memorable, STORIES STICK!
You can see this commercial and others at the web site for True North snacks. They had run a contest for stories and have collected over 2000. We all have a story to tell and smart marketers know how to use them to get their point across in an engaging and entertaining way.
Do you use stories? Think about how you can use stories more effectively to win market share. They can be your stories or your customer stories. It doesn't really matter. Remember to make your message memorable, STORIES STICK!
Tuesday, February 17, 2009
Newsweek Article
The My Turn page of the February 16th Newsweek Magazine has Ann Banks, editor of "First Person America", commenting on the importance of story in a down economy. Although the artcile is really talking more about personal stories and histories then business stories it still was an uplifiting article to those of us who feel the power of story is not fully understood.
Funny how this article came across my desk as I was looking at some information of the movie industry during the Great Depression. It seems that Hollywood and movies, one way to tell stories, had a huge boom during the depression. Experts say that people would save the little money they had to go see a movie as an escape from the tough times they were facing.
Telling stories is an inexpensive and proven method of entertainment. Spend some time with the family and tell stories. You bond with those you love and it costs nothing! If you get a chance check out Ann Banks article in Newsweek.
Funny how this article came across my desk as I was looking at some information of the movie industry during the Great Depression. It seems that Hollywood and movies, one way to tell stories, had a huge boom during the depression. Experts say that people would save the little money they had to go see a movie as an escape from the tough times they were facing.
Telling stories is an inexpensive and proven method of entertainment. Spend some time with the family and tell stories. You bond with those you love and it costs nothing! If you get a chance check out Ann Banks article in Newsweek.
Sunday, February 15, 2009
LinkedIn Groups
Social media is being talked about everywhere. So how does it help wtih Story? Well although I am more focused on oral stories I recognize stories come in all forms and so therefore I have started a group on LinkedIn for storytellers of all kinds to share their thoughts on story. If you have problems working out a story or finding the right story whatever it is, having others to "talk" to can help the process. SO.....
Check it out, join the group and get a discussion started.
Check it out, join the group and get a discussion started.
Monday, February 9, 2009
Stories Everywhere
Is it just my imagination or are stories everywhere? It seems businesses are catching on to the power of story and are using stories in all kinds of marketing. More and more advertisements are either telling someone's story or asking people to submit their own stories. This is wonderful!
Recently I heard that ESPN is asking for employees to post personal stories or those of their colleagues on the intranet. What a wonderful tool for creating shared experiences and building teams. What can you or or company do to leverage the stories of your employees or customers?
Recently I heard that ESPN is asking for employees to post personal stories or those of their colleagues on the intranet. What a wonderful tool for creating shared experiences and building teams. What can you or or company do to leverage the stories of your employees or customers?
Monday, January 19, 2009
Jokes about Storytellers
The other night I caught the very beginning of a Seinfeld show. In the early days the show always began with a stand up bit from Jerry. In this particular routine Jerry was commenting on some differences between the male and females brains. He was suggesting that it was genetically programmed that men would use the remote and continuously flip through channels, barely stopping long enough to see what was on. Women on the other hand would stop at each channel and check out what the programming was all about.
This got him thinking what life must have been like back in the day when STORYTELLERS were the main form of entertainment. He imagined the King would have 30 different tellers line up, the first would start a story and when the King had heard enough he would yell next and the second would start. The King would continue this rapid fire "next" moving through all the tellers and circling back again. Very Funny!
This got him thinking what life must have been like back in the day when STORYTELLERS were the main form of entertainment. He imagined the King would have 30 different tellers line up, the first would start a story and when the King had heard enough he would yell next and the second would start. The King would continue this rapid fire "next" moving through all the tellers and circling back again. Very Funny!
Friday, January 2, 2009
An interesting blog on Storytelling
A while ago I was asked by Katharine Hansen to answer a few questions on storytelling for her website. I answered the questions and then started following some of the responses she posted from other story professionals. The artilces are intersting and informative. If you are truly interested in the uses and importance of story in the 21st century I suggest you check out the following link
http://astoriedcareer.com.
Enjoy and let me know what you think.
Happy New Year. A new year to collect more stories.
http://astoriedcareer.com.
Enjoy and let me know what you think.
Happy New Year. A new year to collect more stories.
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