This weekend, during the Oscars, I saw an ad for True North snacks, powerful and memorable. Why? The ad starts with a person telling a story of something that is important to her. In one it was a woman telling us how she started Inspiration Cafe, a restaurant for the homeless, serving them with respect and dignity. She tells this story with a lot of passion. When the story is done an announcer is heard saying Lisa finds her true north in helping the homeless, we find ours turning an ordinary nut into an extraordianry snack.
You can see this commercial and others at the web site for True North snacks. They had run a contest for stories and have collected over 2000. We all have a story to tell and smart marketers know how to use them to get their point across in an engaging and entertaining way.
Do you use stories? Think about how you can use stories more effectively to win market share. They can be your stories or your customer stories. It doesn't really matter. Remember to make your message memorable, STORIES STICK!
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