Is it just my imagination or are stories everywhere? It seems businesses are catching on to the power of story and are using stories in all kinds of marketing. More and more advertisements are either telling someone's story or asking people to submit their own stories. This is wonderful!
Recently I heard that ESPN is asking for employees to post personal stories or those of their colleagues on the intranet. What a wonderful tool for creating shared experiences and building teams. What can you or or company do to leverage the stories of your employees or customers?
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