Tuesday, September 15, 2009

Business Storytelling: New Forms of Communications

I just received a newsletter from a speaker colleague. She was announcing her debut on YouTube. It seems she attended an all-day event with celebrity speakers and then ended the evening by watching President Obama deliver his health care reform speech.

As a speech, body language, voice expert she normally would have written up a description of what she observed. However, this time she was encouraged by another colleague to put her comments on video. The reasoning from the other colleague is that we are about to experience another major shift in communication styles and videos will play a key part in the revolution.

She may be right, she may be wrong, but what I thought about as I watched the video, as opposed to reading about the speeches, was how history repeats itself. It made me wonder if in a couple centuries we are a world without the written word? Will all our lessons and history be passed down from generation to generation by word of mouth? Will Storytellers once again be revered members of society instead of viewed as children's entertainers? Who knows for sure.

What I do know is that the ability to communicate orally is once again becoming important. Learning to tell great stories is no longer just for entertainers, if you want your message remembered wrap it in story.

No comments: