This past Saturday I attended a Treat 'em Right Seminar. Kody Bateman the founder of SendOutCards.com spoke at length and almost always in story format. He told some wonderfully touching stories with humor and emotion. Every time he started to tell us about a new feature or why things developed the way they did for the company he said let me tell you the story behind it because there is "a story behind everything you do."
Those are important words to remember. If you can tell the story it helps define what your business really stands for. Stay true to the story of your business and your business will flourish. If you forget the story of why you started the business and what the early days were like you may forget why the business was important to you and lose drive. Never a good thing for a business owner.
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