Thursday, August 27, 2009

Business Storytelling: Keep it Short

This week I was leading a Business Writing class. One of the attendees said that a superior has complained about her writing. He claims to have ADHD and has a hard time reading her lengthy reports.

She explained to me that she likes to put her reports in story format because she believes by giving the context around an issue helps to make the issue more memorable and actionable. I happen to agree with her, however, the story can be short and still make the message memorable.

Together we reviewed some of her writing and found lots of room to trim wording. A few simple sentence restructures and she no longer had the passive voice throughout. I explained that you can tell a story in one sentence sometimes; just wanting to report in story format does not mean the writing has to be long.

Keep it short and it is easier to remember.

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