In a recent National Storytelling Magazine there was an article by Kendall Haven who has just written "Story Proof: The Science Behind the Startling Power of Story". In the book he sought to prove "that stories are more efficient and effective structural vehicles when used to motivate, or to teach and communicate factual, conceptual, and tacit information. Stories belong as the bedrock of management, leadership, education, outreach, and general communication efforts."
I have not read the book as of yet but through the article he refers to much of the research he conducted or found to support his hypothesis. Based on the work he has done it looks like he has proven his point beyond doubt and that businesses and others would be wise to look at their communication efforts through the lens of story.
You can bet this book is on my must read list. When I complete it I will blog more about it.
www.carolmon.com
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