Recently I reconnected with a high school friend. We chatted briefly about what he is doing now. He mentioned that he does some consulting and was just doing some work on his website when he got hung up on the story he wanted to tell. That's as far as he got, he couldn't think of the story.
Sometimes that happens, talking to someone else can help. They might be able to tell you the story they have heard you tell that made an impression. Or you might find yourself telling the same story over and over again. That's the story I would start to develop for the website. Obviously it means something to you and if it does the passion will come through. Passion on your website is good.
If you need help with your story just start talking to friends and listen to the stories and reactions, you'll find the right one
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It's also very valuable to let customers tell your story for you. Sometimes it's hard to talk about yourself. By capturing some customer stories, they do the talking for you.
It's also very valuable to let customers tell your story for you. Sometimes it's hard to talk about yourself. By capturing some customer stories, they do the talking for you.
The customer telling your story has traditionally been called testimonials. Testimonials have always been powerful and with budget crunches coming along the good story from your customer is probably more useful than any other marketing activity. Word of mouth still the least expensive and most useful marketing tool. Get your clients to tell stories and yes capture them too.
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