Tuesday, February 15, 2011

Business Stories:The Healing Power of Stories

In Steve Denning's latest newsletter he refers to a recent article in the New York Times about a study done on the power of storytelling in the healing process. For years there has been anecdotal information about how powerful stories can be but no hard data, now there is. See the article at the link below, When Patients Share Their Stories, Health May Improve
By PAULINE W. CHEN, M.D.

In the article there is a link to the study conducted on a group of 300 high blood pressure sufferers.

I did not read the entire study results word for word, I skimmed, however there were some caveats about the results (test size, population locations etc) and I hope that means others will conduct larger studies to generate the data needed to convince skeptics.

http://www.nytimes.com/2011/02/10/health/views/10chen.html?_r=2&src=me&ref=health

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