Business Storytelling - Now in the Wall Street Journal

A post in a LinkedIn group had the title,

You know corporate storytelling has been mainstreamed when it's in the Wall Street Journal.

 Well, that certainly is eye catching.  I then read the article about Paul Andrew Smith.  Mr. Smith has written a book, Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire.  Interesting title and different from other books I've read so far on the topic.  Normally books show how to use a story and when, very few attempt to teach how to craft a story.  

Here is a link to the WSJ article.  I have not read Mr. Smith's book yet so I cannot comment on its effectiveness but there are good tips in the article itself on how to create a compelling business story. 

http://online.wsj.com/news/articles/SB10001424052702303482504579177651982683162#!