I received the following link to an article about storytelling in law practices. Although the legal profession is mentioned and how to use stories to garner more clients has a paragraph most of the article is simply about how to create and use stories in the business world. It is well worth the read for anyone who is not convinced that stories have a place in the fast paced world of Inc.'s or doesn't know when a good story is appropriate. Let me know what you think of the artilce and if you have any questions on finding, creating and delivering your own business stories.
http://www.abanet.org/lpm/lpt/articles/mkt04081.shtml
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