Thirsty Fish is a company that works with other organizations on helping them find and tell their stories. Recently one of the partners was interviewed and this is part of what he had to say on the use of stories for your business
"Storytelling is an essential tool to activate and accelerate your efforts, whether they are related to fundraising, advocacy, or internal change. In the end, stories will allow you to succeed faster and in a manner that has people invested in a collective future...Storytelling is a leadership philosophy. Look at any organizational challenge through the lens of narrative; I guarantee you will discover new insights and solutions." - Michael Margolis, Thirst Fish.
He is absolutely correct with the power and uses of stories, to read the whole interview with Michael,http://hano-hawaii.org/calendar/2008-hano-conference/michael-margolis-interview/
www.carolmon.com
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