Businessweek magazine for the 15th of September had an article titled "Combating Complacency". It really is a book excerpt from John P. Kotter's book "A Sense of Urgency". Mr. Kotter is making the point that business communication must engage the heart as well as the mind. He then points out that the best way to do this is by using stories.
If you get a chance check out the article; it is a short 2 page read.
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