Recently I was reading a local news article about a new business. Towards the end of the article I found this little gem:
In launching his new business, Mr. Rischall said “part of what
I’ve been doing is I’ve been meeting with people.”
At marketing meetings he is required to boil what he does
down to a 30- or 60-second presentation, so he often tells
stories about how he’s helped clients.
I'm glad he has found the power of story and is using it to promote his business. How about you, do you have stories you can tell to promote your business?
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