This past Thursday (9/11) the Secretary of State held its first ever finals in the Elevator Pitch Contest. The three contestants were given one minute to tell the audience of nearly 100 what they do. Interestingly enough all three contestants used mini stories in their pitches. They also included some facts and figures about the business but the main thrust was the story!
Just one more use for stories in the business world. Include a story about the inspiration for why you started the business or an inspirational client to punch up your own 30 second commercial,elevator pitch.
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