Some time ago I read "The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business" by Richard Maxwell and Robert Dickman. A great book but one piece really stuck with me, the WOW stories from Ritz Carlton. Recently I had need to quote it and found a couple interesting links on the web. The first one listed here is from Business Week online and tells quite a bit about the management at the hotel
http://www.businessweek.com/smallbiz/content/feb2008/sb20080229_347490.htm
The other link is to a piece directly from the book. I highly recommend reading this book if you have ever been in the position of needing to persuade someone of something.
http://www.anecdote.com.au/archives/2008/08/imbuing_your_wo.html
Think about creating your own WOW stories, for customers, family, business start up, just about anything really.
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About Me
- Carol Mon
- Carol has worked in the corporate world and in media. A nice complement to her business now as a Corporate Storyteller. She performs story programs, delivers keynotes and works with businesses of all sizes to help develop stories to benefit from the power of stories as communication and marketing tools.
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