Stories Everywhere

Is it just my imagination or are stories everywhere? It seems businesses are catching on to the power of story and are using stories in all kinds of marketing. More and more advertisements are either telling someone's story or asking people to submit their own stories. This is wonderful!

Recently I heard that ESPN is asking for employees to post personal stories or those of their colleagues on the intranet. What a wonderful tool for creating shared experiences and building teams. What can you or or company do to leverage the stories of your employees or customers?

Jokes about Storytellers

The other night I caught the very beginning of a Seinfeld show. In the early days the show always began with a stand up bit from Jerry. In this particular routine Jerry was commenting on some differences between the male and females brains. He was suggesting that it was genetically programmed that men would use the remote and continuously flip through channels, barely stopping long enough to see what was on. Women on the other hand would stop at each channel and check out what the programming was all about.

This got him thinking what life must have been like back in the day when STORYTELLERS were the main form of entertainment. He imagined the King would have 30 different tellers line up, the first would start a story and when the King had heard enough he would yell next and the second would start. The King would continue this rapid fire "next" moving through all the tellers and circling back again. Very Funny!

An interesting blog on Storytelling

A while ago I was asked by Katharine Hansen to answer a few questions on storytelling for her website. I answered the questions and then started following some of the responses she posted from other story professionals. The artilces are intersting and informative. If you are truly interested in the uses and importance of story in the 21st century I suggest you check out the following link
http://astoriedcareer.com.

Enjoy and let me know what you think.

Happy New Year. A new year to collect more stories.

Harvey Mackay's Column

Harvey Mackay's column is included in the weekly Hartford Business Journal. I am a faithful reader because he always offers great insight and ends with a moral. His December 15th column really got my interest. Let me quote his opening statement "Whenever I come across a parable - or any little story - that can easily illustrate a point I wish to make, I love to use it." He then proceeded to tell a story of a very clever rabbit outwitting many other animals in the forest. The wise owl sums up the story with the moral, "It doesn't matter how stupid your thesis is, as long as you have the right advisor."

More than once as I led a story workshop for businesses I was asked to use only "business" story examples or I might lose the interst of the audience. I would not be taken seriously. What could a folk tale offer? Plenty! My favorite example is the Emperor's New Clothes. If you forgot the story take a quick read and think about how it demonstrates the principle of a leader who doesn't want to hear bad news and gets a reputation for "shooting the messenger."

Too often business people overlook the power of good story telling in communications. Story telling is seen as entertainment for children. Let's all learn from Harvey Mackay and learn to tell great stories to help make our message memorable. Include the story even if it is a folk tale. Who says you can't entertain and educate at the same time.

Peter Pan

I sit here on this holiday weekend watching Peter Pan remembering how important it is to have a storyteller. Peter Pan asks Wendy to come to Neverland with him so that she can tell stories to the lost boys. I had forgotten that she also hung out with Hook for awhile so that she could tell stories to the pirates. The pirates are all supposedly adults and sat totally enthralled with Wendy's stories. The final battle is raging and Hook takes Wendy aside and assures her that there is still room for a storyteller. She rejects his offer and the battle continues.

It makes me smile watching this. It also makes me wonder when we as a culture decided that storytelling was only for children. Adults love stories too. It is too bad that there are so few venues for entertaining adults. It is encouraging though to see many businesses recognizing the importance of story in marketing. Storytellers are important to your marketing message. If you can't tell a good story find someone who can help.

Obama Story collection

I just recently read an old post I got from a listserv I belong to and was quite happy to see that our President Elect is a fan of story. To help him to continue his communication with the American people he is collecting stories from individuals. There is a website (http://change.gov/page/s/yourstory) that allows people to post their stories. The homepage reads:
An American Moment: Your Story
Start right now. Tell us your story in your own words about what this
campaign and this election means to you. Share your hopes for an Obama
Administration and a government for the people.

We all have a story to tell and it seems that someone is listening.

Slow down the Hustle and Bustle

One of my local papers had a story on the book, The Elf on the Shelf. It says that it is a book that will delight children of all ages. I haven't read it yet so I don't know for sure but the article goes on to say that it "enables families to set aside the hustle and bustle of the holidays for a few minutes and spend quality time with ones they love". Books will do that but it is the next line I particularly liked. "Children acquire all the benefits from reading and story comprehension, imagination and role playing, as well as learn the important lessons that good behavior brings just rewards."

This blog is a diversion from stories in business but I thought it was important to include these notes on the importance of story going way back to childhood and the continuing importance for connecting families. If you agree that stories are important for a child's development then doesn't follow that if that is the way we learn as children it is also a great way for adults to learn?